Huntsville, AL – Effective Long Term Messaging For Commercial Real Estate Signs

Continuing our conversation from a previous post, Huntsville, AL – Durable Commercial Real Estate Signs For Large Alabama Broker, one major consideration for effective long term signage is how well the sign facilitates communication with Millennials. According to Pew Research, 75% of all workers will be millennials by 2020. That’s only three years away. Many of those workers will be making buying decisions for their companies.

The picture reflects one excellent and simple way to communicate with millennials, By including a url on the sign that enables the potential client to go directly to a web page that has all the relevant information for that property, the experience of information gathering is vastly improved over a phone number or general web address. Phone numbers and general web addresses are essential attributes of an effective sign. So, they should still be included.

Millennials prefer text over email and phone calls and want information quickly that they can trust and rely on. Email is too slow and many feel very uncomfortable talking on the phone. My own 16-year-old daughter would rather do the laundry for hours than make a two-minute call. This seems very odd to me since she is very outgoing and communicates well face to face in either one on one or group settings.

To ensure your signage stimulates the most leads possible, it’s vitally important to remember that communicating with millennials will continue to move in the direction of fast. So, for a sign that is intended to represent your company for many years, the messaging must be simple, clear and connected to your internet persona. Don’t underestimate the importance of Millennials and future generations when selling commercial property that can take many years to sell.

It’s time to take a long-term view of your sign strategy. In addition to the durability of the physical attributes, durability of the communication methodology may be even more important. Simple techniques that can and should be applied today are specific url’s and Quick Response Codes (Bar Codes). While these methods may not resonate for many Baby Boomers, they’re all a Millennial need. No other information is required.

If you are the sign manager for your real estate firm and would like more information of maximizing the effectiveness of your commercial or residential real estate sign investment, give us a call. We can help! We’ll provide free consultation and estimates for your entire sign investment portfolio. So, call or email us today.

256-425-2910, info@experiencesigns.com