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May 15, 2023

Louisville, KY – Sales Revenue Tripled for Non-Profit | Business Coaching News

Posted in: Client Examples

Increasing sales revenue requires hiring or recruiting excellent talent and implementing effective sales and marketing strategies to close more deals and maintain a steady flow of income.

In my business coaching services, I provide comprehensive sales training incorporating building long-term client relationships, using an effective sales style, finding the optimal business model, and utilizing optimal marketing to extend prospective client outreach to help businesses achieve higher sales revenue goals.

For a closer look at how I strategize businesses achieving higher sales revenue goals, I’m providing insight into how I helped a struggling nonprofit organization get back on solid grounding and earn enough revenue to return to efficient daily operations.

Losing Money Trying to Keep Up With High Demand

A nonprofit organization began to struggle when an economic recession occurred and caused an overwhelming increase in demand for people in need. Quickly, the non-profit was drained of all its resources. The organization also didn’t have an efficient governing board, leaving staff in disarray. The non-profit contacted me for assistance in improving their dire situation.

Our Strategy to Improve Sales Revenue

  • The organization became disorganized without effective leadership: we replaced inactive members with new and engaged members.
  • We created a new marketing and sales plan for higher sales revenue and local community outreach to recruit active volunteers.
  • We changed the previous business model of random donations to predictable monthly recurring revenue for long-term sustainability.
  • We held weekly meetings to foster staff engagement and check in with operations progress.

The Results

It started with the nonprofit organization being unable to keep up with demand and being drained of all material and financial resources – it ended with quickly tripling sales revenue in only the first quarter of adopting the new business model. The nonprofit organization also earned recognition with a community award for excellent service to people who are in need.

The nonprofit organization surmounted its dire situation with more productive operations, recruiting talent, and implementing a new sales and marketing strategy to attract recurring revenue.

Improve Marketing to Reach Target Clients

Researching your organization’s position in the marketplace to learn about the competition, current regulations, and unique opportunities to engage with prospective clients will help broaden your target client base, engage prospective clients, and pursue innovation in products and services. I utilize proven marketing and positioning to reach your ideal clients.

Develop an Effective Sales Team and Strategy

Assessing individual and team performance provides valuable insight into how effective or ineffective your current sales strategy is. My Sales Skills & Success Index report gives us the information we need to implement training with a new effective team sales strategy.

Cultivate Solid Leadership

An organization is only as strong as its leadership: my Talent Insights & Motivators management tool is beneficial for hiring or recruiting excellent talent and developing leaders.

Business owners can book with me today for professional assessment and assistance in increasing sales revenue.


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