Importance of Design in Vehicle Wrap Effectiveness

Every savvy business owner knows that vehicle wraps offer the most cost effective form of outdoor advertising. That’s why so many businesses are putting vehicle wraps on their fleets, whether it is the sole-proprietor’s only vehicle, or a fleet of hundreds of vehicles nationwide.

Probably one of the most important aspects of the vehicle wrap, is the design itself. Our art department has years of experience creating designs that are both aesthetically pleasing to look at, as well as effective marketing solutions. Here is what our art department believes are the three most critical elements of every successful vehicle wrap design:

1. Bold Color: The vehicle wrap should incorporate bold yet appropriate colors that are complementary, eye-catching and easy to look at. Too many bold colors, or combining the wrong colors can quickly turn a wrap into an eyesore.

2. Simple Design. Integrating the message into the artwork itself is not an easy task. Creating an overall background for the vehicle wrap that is both relevant to the messaging and integrates the company’s primary product into the design is ideal.

3. Limited Text: The most effective vehicle wrap designs have one primary objective: attention and retention of  the brand. Thus, it needs to be simple so that the most important information does not get lost in too much detail. Most people will only have a few seconds to see and absorb what they see on the car wrap. You want them to remember the company name, the overall look, and perhaps a web address. Phone number and a simple tagline are also effective. Anything more is too much. Save the detail for your website, where you can really sell your business, and where your customer will have time to review.