Why You Can’t Afford To NOT Brand Your Fleet

Did you know that your fleet is vehicles is perhaps the most powerful advertising asset your company has? And, since you are already paying for this asset, it really is a no-brainer to be sure you are optimizing your investment by turning your fleet into a marketing machine. Whether you rent, lease or own your fleet of one, 100 or 1000 vehicles, you owe it to your business to invest in a fleet branding program.

Fleet Box Truck Graphics

Car wraps and graphics are an excellent way to drive your advertising dollars further, by bringing your message to the masses rather than trying to bring a massive audience to you. Fleet branding uses your existing fleet assets to deliver your message, and with CPMs in the $0.10 to $1.00 range, you really can’t afford NOT to brand your fleet.

Still not convinced? Here are 5 more reasons not to wait any longer to turn your fleet into your greatest marketing asset:

1.  Outdoor mobile media billboards (car wraps and vehicle graphics) have a 97% recall rate, according to the Transportation Council of America. Your audience cannot skip past, TIVO, delete, or send your messages to the circular file like they can with other forms media advertising.

Pizza Hut Car Wraps

2.96% of North Americans travel in a vehicle each week, according to Arbitron Outdoor. Chances are, they will be seeing other vehicles on the road during their travels. They are probably also more likely to notice these other vehicles if there is something unique about them.

3. According to Outdoor Advertising Magazine, 96% of people think that mobile ads, including car wraps and fleet graphics, are more effective than traditional outdoor ads such as stationary billboards.

4. One truck message can generate as many as 10 million impressions annually, according to the American Trucking Association.

Trailer Wraps

5. The American Trucking Association also reports that 91% of people say that they notice the text and graphics they see on trucks.

So, what are you waiting for? Give us a call today to learn about our fleet graphics programs, and to talk about turning your fleet into your top performing marketer.