Vehicle Wraps: Analyzing Mobile Outdoor Billboards

Vehicle wraps are the pinnacle of effectiveness for outdoor advertising, driving an unparalleled impact for your marketing efforts. Industry analysts and trade representatives have carefully researched the effectiveness of these so-called “mobile billboards.” The findings suggest that vehicle wraps offer the greatest return on your investment when it comes to outdoor advertising.

According to Outdoor Advertising Magazine, outdoor mobile media billboards, or vehicle wraps, have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising. Think about it: a vehicle wrap or rolling billboard can reach thousands of potential customers per day without getting caught in junk mail or a spam filter. There are no pop-up blockers for vehicle wraps, and your audience doesn’t have to click on anything to view them. They can’t be turned off or fast forwarded. Your audience can’t change the channel, throw it in the garbage or hang up on it.

And why would you want to? With a properly designed vehicle wrap by Iconography, your message will be both aesthetically appealing and make an impact! Also, with a vehicle wrap lasting an average of 3 years or more, you are investing in the most cost-effective form of outdoor advertising at about $2.50 per day. Compare that with the price of an ad in the Yellow Pages at about $15,000 for one year, or $41 per day. And in the Yellow Pages, your competitors are right there with you and your success is dependent upon your potential customer picking up the book and turning to that page. Whether your business consists of one delivery truck or operates an entire fleet of vehicles, you really can’t afford NOT to take advantage of the significant amount of proprietary advertising space available to your business and your business only.