Providien Medical Uses Photography and Imagery in Branding Effort

Typically when we visit the Anaheim Convention Center, we are there to photograph a conference or a convention; but recently one of our clients, Providien Medical, hired us and provided us with exhibitor’s badges to photograph the product they were showcasing on the exhibit floor.
Providien Medical realizes the importance of the consistency of quality and style of imagery to properly get its message across.  They hired Caught in the Moment Photography to help them achieve a distinguished look as they wrap up a multi-company merger, essentially bringing in different suppliers of components in medical instruments under one corporate roof.
The photography session on the show floor was coordinated to take place before the exhibit floor was open to the conventioneers, actually as soon as it was open to exhibitors so that there were minimal distractions and bystanders while photographing their booths.
Because this photography session was part of the larger branding effort, not only were we were already familiar with the marketing and sales personnel, but also with the product itself.   Having that established relationship and trust in each other was invaluable when every minute counted.  We certainly did not want to turn their exhibit space into a photography set and become a distraction when their prospective customers began arriving.
The effort to create the imagery of the convention show floor went so smoothly that we ended up having some extra time and in wanting to take full advantage of the resources available, that trust we had with the marketing personnel enabled them to bring out some product and say “here, lets photograph these for some collateral.” Without missing a beat, we created a mini studio out of sight of the already arriving convention attendees and were able to create the images they were looking for.