Food Truck Visits Our Photography Studio Gets Overwhelmed with Demand
Posted in: Industry News
Typically when Caught in the Moment is hired to photograph food, we take full advantage of the flexibility that having a fully mobile photography studio affords. We bring professional light setups and and choices of backgrounds to ensure that the product, in this case the food, is used to create exactly the imagery desired. Having that flexibility is more than appreciated by the executive chef with whom we are working because we are able to create a fully functional professional photography studio within walking distance of the kitchen.
One of our recent clients was fully familiar with that flexibility; it was a gourmet food truck, which meant that they would be bringing their product to our studio.
An invaluable service that we offer to all our clients takes place well before the first photograph is taken. We had run through some of the props to be used, but on the actual day, that preparation included making sure that a parking space was saved large enough and close enough to our studio so that the chef would still be mere steps away from the photography set. We purposely saved one of the high visibility spaces near our studio, which happens to be on a highly trafficked commercial corridor in Long Beach. We thought that having their food truck getting some additional exposure, pun intended, would be a nice bonus for them. What we could not have expected though was how well that worked! During the lunchtime period all photography came to a halt as the truck was surrounded by our neighboring businesses’ employees.
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