Head shot sample with an outdoor background
The Long Beach, CA based headshot photographers of Caught in the Moment Photography have been quite busy in these most recent months helping other business professionals with their marketing efforts in letting their clients know that they are once again open for business and willing and ready to help through the use of new head shots.
One of the photography studio’s clients is a hairdresser that has her own contained work space within a greater beauty oriented establishment. In her particular case she really wanted to be proactive in her marketing efforts because not only is her profession required to make very specific modifications before the industry as a whole was permitted to once again accept clients, but in her specific case she was also transitioning from a more traditional hair stylist model to the the one she is currently in in that self contained space.
Essentially this client needed to convey two very important items of information to her existing clients and to prospective clients, that she was once again open for business and that she was in a new space and in a new setup. Because her business is the type of business where she, the person and her personality are a big component of the business, she chose to put out all the new information with a new headshot. With the new head shot she wanted to let her clients know that they could expect the same person and personality that they were used to getting but in a new environment, so she together with the head shot photographers of Caught in the Moment decided to have an outdoor headshot photography session where they visually convey that message of having the same person and personality that the clients are accustomed to but in a new environment.
As with any marketing effort, it is very important that the main message that wanted to be conveyed didn’t get lost. The resulting portrait was a fun twist on the more traditional headshot. Yes, it clearly showed the head and shoulders of the subject and yes it was a able to convey the subject’s personality but in this particular case it was taken in an outdoor setting and with a more playful posture that conveyed the sense that there was something different going on.
The headshot photographers of Caught in the Moment Photography, a Long Beach, CA based photography studio can help professionals from a myriad of industries use their head shot to achieve their marketing goals.
sample headshot taken on green screen background
A very versatile tool that the head shots photographers of Caught in the Moment Photography like to use when providing headshots for executives of different industries is the substitution of backgrounds with the aide of a green screen. An executive portrait taken with a greenscreen as a background would then enable the photographer to give the executive a myriad of different choices to use as a background for his or her head shot.
A case in point is that of a real estate professional, he or she may want a specific look and feel for his or her portrait; and that could be tailor-made with the employment of greenscreen technology. The head and shoulders image of the subject, the “head shot”, will remain the same even though the backgrounds for the overall portrait can be selected for a specific target audience, or for a specific geographic market, or even for a seasonal portrait. The clear advantage of using this technology to achieve the overall portrait is that the headshot itself remains consistent throughout the marketing campaign, regardless of the targets of the campaign. A real estate executive may want to specialize in water front properties, and as such have an aquatic background to his or her images; or perhaps he or she would want to showcase one of the properties he or she has worked with as an example of the type of work he or she can do. Any and all of these options can be easily achieved with the use of greenscreen technology in the process of creating the perfect executive portrait. Another reason the real estate professional may wan to take advantage of the green screen technology would be if he or she wants to reach out to a prospective client base without seeming overly sales oriented. The headshot that the client base may already be familiar with would remain constant but as a background the photographer could use a holiday related image or something otherwise seasonal that would lend more of a personal touch to the portrait.
The headshot photographers at Caught in the Moment Photography have been serving the needs of real estate professionals in and around the Long Beach, CA area for over twenty years and for the majority of that time they have been taking advantage of green screen technology to provide highly customizable head shots for their clients, regardless of the industry or target clientele.