Our One-Stop Guide to Building Signs for Irving TX | Signage Industry News

How do you choose the best building signs for Irving TX? Is it enough to put up something along the same lines as what your neighboring competitors are picking? In fact, there is a better way of making your decision. Your building signage questions – answered!

Channel Letters Combine Illumination with Your Brand Message

The brand message you communicate with channel letters displays as a mix of colors and fonts. It should be instantly familiar to the consumer who checked out your website. The three-dimensional aspect of the manufacturing techniques we use is amplified by the illumination option you select.

• Front lit. Allow the light to come from the front of the sign. It boosts the color of the lettering and calls attention to your storefront.
• Halo lit. Here, the light escapes through the back. It bathes the lettering in a halo. The emphasis of this display is on the way you want your customers to feel about your business. For example, they might associate it with sophistication, artistry, and high quality.
• Open face. For a vintage appeal, consider the use of neon tubes that present their unique colors. The company with a retro vibe will do well to consider this setup.

Lightbox Cabinets Offer Space for Brand Details

Whereas a set of channel letters – or dimensional letters, for that matter – will provide your brand information via the presentation of a font and color, the lightbox cabinet achieves something different. You still get to show off both, but you also have space to feature a few details about your business. For example, this signage solution is ideal for a display of certifications, accreditations, and industry affiliations that make doing business with you advantageous.

The typical lightbox cabinet features a geometric shape. Typically, clients prefer an elongated rectangle. We adjust the size with the makeup of the façade’s overall symmetry in mind. Others opt for a customized shape that might take on the form of a logo or an industry-specific symbol. Case in point is the pharmacy that might choose a configuration imitating the look of a mortar and pestle.

Other Building Signs for Irving TX, Business Owners

Lightbox cabinets and channel letters allow for illumination. Light makes your signage stand out, which is vital for the creation of brand recognition and wayfinding. But sometimes, you do not need this function. When your company does business in a location where there are façade lights in place, you may be able to stand out with a unique brand message presentation that does not rely on lighting.

• Dimensional letters. Metal, acrylic, or plastic are only a few of the materials you might select for a dimensional letter presentation. Set apart the color even more by choosing a metal backing that provides a reflective surface.
• Awning signs. These signage solutions are ideal for providing a little shade and taking up a significant amount of space above entrances and windows. Feature your corporate color palette and introduce your brand message alongside your advertisements.
• Perpendicular symbols. Quickly alert pedestrians and motorists to the location of your venue. Add your name or merely let the image speak for itself. A coffee cup speaks volumes for a thirsty guest in the morning.

Find out more by contacting our signage pros today.