In The Age of the Internet Accessibility Do Business Signs Still Matter?

Have you heard about the agile workplace? The idea behind this concept is the notion that folks can access their work-related applications from anywhere via the internet. They might even stay home and still interact with coworkers and clients. Online shopping is a practice that is gaining more and more popularity – particularly when folks simply do not have the time or inclination to deal with crowded stores, unsure inventories, and closing times. For business owners, this poses the question whether exterior signs and lobby signs are still important.

Where Do Your Customers Come From?

A 1963 News-Journal ad for Clovis read, “A business with no signs is a sign of no business.” This statement was true back then, and it is still true today. Information super highway or not, the International Sign Association (ISA) cites a study that proves the importance of on-premise signage. When compared side by side with other avenues of learning about a company, half of polled consumers pointed to signage. Another 33 percent credited word of mouth advertising. Newspaper advertising came in at a distance 9 percent and TV and Radio spots each garnered only 1 percent. The Yellow Pages offered a marginal effectiveness of 6 percent.

What are the Best Signage Options?

• Building signs. Catch consumers’ attention with building signs. Channel letters, lightbox cabinets, dimensional letters, and high-density urethane (HDU) boards are among the signage solutions that allow customers to notice you. A building’s façade does not offer any hint at the companies doing business inside until at least one of these signage solutions is installed.
• Monument signs. These products address the driver who is heading in your direction. They pinpoint the location of the parking lot’s entrance and provide a first opportunity for communicating marketing and branding messages. Coordinate the look of these products with the building signage you have chosen.
• Interior signs. Lobby signs, in particular, offer the opportunity for a great first impression. They should continue the marketing conversation that exterior signage products have begun. In addition, they should set the tone for other interior signs such as wayfinding and directional markers.

Buying Exterior Signs and Lobby Signs

When you consider that even the at-your-fingertips technology will never succeed in eliminating the need for personal connections and a sense of community, businesses will continue to be the hubs where plenty of folks go to socialize or just experience being part of a bigger group. Case in point is holiday shopping. Retailers, in particular, put a lot of effort into creating a setting that communicates the holiday spirit because they know that it helps to put customers into a festive – and shopping – mood.

Contact our signage experts to visit your venue for a site survey. We gladly help you think through any signage products you may still need or walk you through an initial outfitting process. We serve the business communities in and around Irving, Grapevine, Coppell, Lewisville, Flower Mound, Dallas and Fort Worth, as well as Hurst and Plano, TX. Call us today to schedule your design consultation.