SIGN VISIBILITY – Could Your Business Benefit from a Bigger Sign? – Irving, TX

Could your business benefit from a bigger sign?

In this article we’re discussing sign visibility.  At High Value Signs & Studio, we can consult with you on which types of signs are best for your business. Some businesses benefit better from bigger signs that allow you to see them from far away.  Being able to see a sign from far away increases the chance of attracting more potential customers.  Billboards, channel letter signs and monument signs are all examples of larger signs, which by the nature of their size, increase a sign’s visibility.

Can you see your business’ sign from far away?  Are your signs located on a highway or busy street? Are you trying to capture the attention of passersby?

The viewing distance of your sign influences many other factors such as the length, message, complexity, font type, font size size, spacing and many other variables in the design of your sign.  At High Value Signs & Studio, we are very familiar with custom signs and what it takes to make sure your signs are easy to read and can be seen from a distance.

One good way to make your sign easier to read is by adding lights to it.  Including lights in the design of your signs can dramatically increase new customers just by making it visible at night. Your sign is an advertising tool, and a lighted sign can advertise for your business 24 hours a day.  Adding lights to a monument sign, billboard or other outdoor sign can increase the value of your sign too, if perhaps you own a business park where you can attract higher paying tenants with a better sign.

Increasing the readability of your sign can make a big difference for your business.   Small changes to your existing sign may be all it takes to get your business generating extra leads every month.

I hope this article helps you understand the great value of sign visibility. Check back for our next article where we will be discussing what to take into account when targeting your ideal audience with a sign.  Using our sign expertise, we can help your company reach a larger target market, and reach more customers.

At High Value Signs & Studio, we have 20 years of marketing and brand management experience.  We can help you find the right kind of signs for your business.

(972) 915-6970

Written By:  High Value Signs & Studio