TheHohenwald CityScoop

Web Design News
Hohenwald, TN

Why is Review Management for Franchise Companies Important? Online Capital Group

SYNOPSIS: Online reviews have become more necessary than novelty for the survival of businesses in today’s highly competitive digital landscape. Even franchises must leverage the power of digital marketing.

Review Management for Franchise Companies

BY: Joshua Lampright, OCGnow

Man entering online review depicting review management franchise company marketingOnline reviews have become more necessary than novelty for the survival of businesses in today’s highly competitive digital landscape. Because of this, a majority of business owners in the travel and hospitality industry believe that online review management for franchise companies is a must-have for their marketing strategies. While the focus of the study was on businesses in the travel and hospitality industry, these trends are not unique to this industry. Even franchises must leverage the power of digital marketing to generate more leads and sales.

 

Accordingly, reputation and review management for franchise companies has become an integral part of their most effective digital marketing strategies.

 

What is Franchise Marketing?

 

Franchise marketing refers to the marketing tactics and strategies used by franchisees to help them grow. With the internet at the helm of business growth, franchise marketing too has gone digital, with most franchisors and franchisees utilizing tactics such as pay-per-click, SEO, email marketing, content marketing, and more to create more leads and sales.

 

Why Is Review Management For Franchise Companies So Important?

 

The increase in online review platforms and social networks has informed more customers than ever before on brands and what other people say about them. A majority of customers today use online reviews to check the quality of local businesses.

 

This means that online reviews essentially help a business generate more leads and sales and ultimately improve its profitability. It also allows companies to build trust and credibility with the consumers. Review management for franchise companies can help franchisees recruit top talent.

 

Third-party review sites like Yelp, Google Business, and Glassdoor have empowered employees by giving them a platform where they can convey their experience with a company. Professionals seeking work tend to rely on these platforms to establish whether a company is a good fit for them. Overall, having a positive online reputation is good for your corporate image, hence the need for review management! With groups of people looking to have their questions answered about companies online, these reviews are telling as to what kind of experiences they might also have with them. 

 

If you are not sure about the direction of your marketing strategy, you can always partner with an online presence management agency, like our team of professionals at your Online Capital Group. For more information about how we can help grow your business to greatness, give us a call today at 904-600-3600.

“Best Website Designer in Hohenwald, TN”

Top Rated Local Custom Website Design Company / Business

Middle Tennessee: Hohenwald, Waynesboro, Lawrenceburg, , , TN

Recent

“Best Website Designer in Hohenwald, TN”

Top Rated Local Custom Website Design Company / Business

Middle Tennessee: Hohenwald, Waynesboro, Lawrenceburg, , , TN

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

About Cityscoop
ABOUT THE AUTHOR

LOCAL EXPERT

AUTHOR & CONTRIBUTOR
Profile Avatar Click to view Author Bio

Joshua Lampright

OCGnow

Leave a message

Please wait...

Location

,
Hohenwald, TN 38462, USA

(Get Directions)

,
Hohenwald, TN 38462, USA

Recent

ABOUT THE AUTHOR

BIO: As a full service partner, the objective of OCGnow is to help you achieve the marketing outcomes that rank with the top competitors in your industry. You will always be in “the know” with a performance measurement matrix of our interventions. This creates a transparency that allows for actionable insights of prevailing trends and a concrete demand for accountability, no matter the results.

QR CODE

Why is Review Management for Franchise Companies Important? Online Capital Group