Project Update | 680 Movers

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We’re happy to report that one of our favorite moving companies, 680 Movers is doing so well! The latest addition to the fleet is a premier 24 foot box truck which we had the privilege of wrapping recently. And, we’re told there is another truck being added to the fleet really soon. We’ve wrapped three trucks to date and with each one have worked closely with the company owner to enhance and improve upon the graphics we have helped to develop. The brand identity has remaining consistent while we have worked to make these partially wrapped trucks take on a less cluttered look and to simplify and keep the text to a minimum. This is sometimes hard to do with any “first vehicle,” as convincing a client that “less is more” can be challenging.

Generally speaking new customers often want to list every product and service offering on their vehicle panels and storefront windows and it often takes some convincing to get a client to realize that cluttered “laundry lists” rarely get read, while concise meaningful messaging has some very clear advantages!

Also, the use of a combination of a painted vehicle surface coupled with some cool visuals and meaningful text makes for an effective and affordable mobile advertising strategy. If you’re in the market for full or partial vehicle wrap give SignWorks a call at (510) 357-2000 or send an email to info@signworks.us.com to get your fleet graphics project on the road!