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June 23, 2011

Vehicle Graphics|Making it Memorable, Keeping it Relevant!

Posted in: Industry News

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When you’re working with a designer to create your vehicle or fleet graphics you will want to create an attention grabbing design that will catch the eye of potential customers. By using photo’s that are relevant to your business you can tell a story about your products and services that may be hard for your customers to resist.

Take for example a restaurant or food specialty company. Is there a better way to advertise than having pictures of sumptuously prepared foods integrated into the graphics on the side of your wrapped vehicle? This way hungry passerby’s sitting in traffic will definitely be thinking, pizza, french-fries or other menu items, as your delivery vehicle rolls by. It stimulates the appetite and inspires potential customers to jot down the delivery phone number.

The same is true of the local plumber or electrician who place photographically relevant information on their vehicles. Pictures of cool looking faucets or light fixtures speak volumes about the product and service offering. The same is true for contractors, handy-men, and landscapers who can take pictures of their latest project and use the visual to provide illustrations of their work. This allows potential clients who are considering a similar project to immediately identify resources for an upcoming project.

Regardless of the industry you are in pictures will help you tell your story. Florists can use big beautiful bouquets, or long stem roses and the like to communicate the product offering. Pet sitters and animal care providers might think about using puppies and kittens, since these have universal appeal and are down-right cute! Use pictures so your prospects know who you are and what you do. And, if you need our help to come up with the right visual, just give SignWorks a call at (510) 357-2000.


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