Signage Marketing Tips – 10 Easy Ways to Use QR Codes

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QR codes are becoming more and more prevalent in modern day marketing. When scanned, QR codes can provide a wealth of information to customers and prospects alike. They can be very effective in helping a business to grow. Following are 10 ways to use QR codes to grow your business:

1. Put the code containing your contact information on the back of your company business cards. This way contacts from networking events can easily scan the code and get more detailed contact information about you.
2. Put the QR code in any print advertising pieces or marketing literature so that prospects and customers can get more detailed information about your offer.
3. Create a QR code that directs customers to a specific on-line product information page or website.
4. Put a QR code on the “Contact Us” web page so people can scan it and use the code to get directions to your business location.
5. If you sell products that need to be assembled put the instructions in the form of a QR code (or hyper link) to an on-line instructional video.
6. Create and circulate a flyer with a QR code for items that are on sale or for special promotions that you may be running.
7. Add the QR code to your LinkedIn and Facebook pages so that business contacts can readily find you.
8. Use the QR code in a direct mail postcard so that when the code is scanned more detailed information about the business and the product and service offering is given.
9. Use QR codes on your invoices to up sell and cross sell other items to existing customers.
10. Use the code to direct customers to a Paypal buy link for an item you are promoting.

The partial list above is only a subset of some of the ways that you can use QR codes to create visibility for your business products and services. Also SignWorks can assist you in integrating a QR code into any upcoming signage projects. We can be reached at (510) 357-2000.