Tradeshow Tricks & Treats!

 
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Tradeshow season is certainly upon us and while we may all wish for the perfect front and center location, we may not always get it or be positioned to attract the most foot traffic. Being near a busy coat check or bathroom may have some hidden benefits that you can capitalize on since the people in line have very little else to focus on besides your booth! A nice tall display, if you are smack dab in the center of the tradeshow floor, will help you to function just like a landmark.Besides a colorful booth or back drop display and a tightly crafted message, you can make the process of handing out pens, key chains or other give-away items a marketing opportunity for your company by requiring a business card in exchange, or having the customer select “like” on your Face Book fan page that has been set up on a laptop in your booth. Remember that the objective is to get leads and generate sales for your company, so finding creative ways for your hand-outs to do their lead generation and function as prospecting tools are essential.

If you are thinking of an updated look for your tradeshow booth or would like to explore your tradeshow booth options, please visit our website or stop by the SignWorks showroom. We look forward to working with you!