Fleet Graphics: Your Branding At Work . . .

It’s hard not to notice just how prevalent fleet graphics have become! In the not so distant past only large mass merchants used the company box trucks, trailers and the like to establish brand identity as well as to deliver the goods. Recognizable household names, including national chains like Coke, McDonalds, and FedEx, have been using vehicle graphics for several years as part of their advertising and brand identification strategy. However, the trend has caught on and continues to pick up momentum even among smaller regional firms. In fact, in recent years many local plumbers, pizzerias and regional groceries stores have joined with national chains in using fleet graphics as part of the branding and advertising effort.

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The typical white utility vehicle is being dressed up with important messaging and is used to promote the business, including the company brand, location, phone number, web address and product/service offering. In fact, when compared to other forms of advertising full and partial vehicle wraps have proven to be very cost effective when compared to other forms of advertising. And, in those instances where there are budgetary constraints, standard vehicle lettering, complimented with a few striking digital or pictorial images, are being used to help control costs. If you’re planning to use fleet graphics to help promote your company brand, its products and services, call SignWorks at (510) 357-2000 and we will work with you to create the perfect look at a very competitive price!