Vehicle Wraps: Driving Your Marketing Dollars

Many small business owners spend an inordinate amount of money on marketing with very little in the way of return. Traditional print advertising in the current economic climate appears to work as well as throwing a dart. It can be hit or miss! One of the most cost effective methods is to wrap your vehicle, or at a minimum use vinyl graphics in the form of a logo and lettering decals, to deliver your corporate branding and message to customers in your local market. It does not matter if you own a fleet of vehicle for delivering your products and services, or simply drive a solo vehicle back and forth to your place of business. Vehicle graphics are a proven method used by large corporations to market their businesses. Just look out of your own vehicle window and check out the vehicles on your own local freeway. Personally, I regularly see branded fleet vehicles and box trucks from Comcast, Verizon, Safeway, U-Haul, numerous large and small plumbing companies, just to name a few. The statistics regarding the return on investment, when compared to other forms of advertising, are extremely impressive as illustrated in the chart below.

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And, it need not be expensive! Call SignWorks today at (510) 357-2000 and we can develop a vehicle wrap or lettering plan that’s designed to work within your budget using a combination of cut vinyl graphics and digital print decals, as needed to make the project affordable.