Dressing Up Window and Storefront Lettering

It is often tempting to have a logo accompanied by a litany of text representing every single product or service offered by your business on your window or storefront. However, you should bear in mind that we humans like looking at images whether it pictures of things or people, it is always best to integrate graphics whenever possible. In fact, if there is a way to communicate your products and services pictorially then this would be best. Remember, that human beings like color, texture and contrasts, so be creative and think of ways to integrate these elements when coming up with designs for windows and storefronts. Using words like “baby clothing,” all spelled out instead of adding a picture of a cute baby in an adorable outfit wastes an excellent opportunity to communicate and engage the client more fully. And remember, the graphic component does not have to be a person to make it more appealing as illustrated by the window graphics below.