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Month: July 2011

Commercial Signage| Ready To Apply (RTA) Vinyl

Fri, July 29 2011 - 6:20 AM
________________________________________________________________________________________ In the sign business we work a lot with what is referred to as RTA vinyl, an acronym for "Ready To Apply" vinyl. The steps used to create an RTA or decals are as follows: • Design: Deciding what something should look like or what it should say, as well as the col…

Vehicle Graphics| Food Service & Delivery Makes a Tasty Match

Wed, July 27 2011 - 5:18 PM
________________________________________________________________________________________ Some industries have a unique advertising opportunity when it comes to using vehicle wraps to advertise their wares. This is certainly true of the restaurant and/or food service trades! Could there be a better way to advertise than employing a drivable billboard pla…

Commercial Signage| Acrylic or LEXAN, A Comparison

Thu, July 21 2011 - 6:11 AM
LEXAN is my preferred choice for exterior backlit signs. The fact that it will not shatter when rocks are thrown at it make it a clear winner when it comes to backlit signs that are more vandal resistant. The characteristics of this flexible polycarbonate make it ideal for metropolitan environments where the sign cabinet will be lit from behind. Acrylic…

Marketing Tips|Keeping It Legible, The Right Font and Typography

Thu, July 14 2011 - 5:29 AM
_____________________________________________________________________________________ That super curly gothic style font may appeal to you personally but when translated onto the hood or side panels of your vehicle, it may not be very legible. Those swirly, pointy letters are not effective if other drivers are unable to read them. Pared down non-swirl…

Commercial Signage|Taking It To The Street, Floor Graphics That Sell!

Tue, July 12 2011 - 6:20 AM
_____________________________________________________________________________________ Years ago I remember taking BART to San Francisco and being delighted by the M&M floor graphics that greeted me as I took the stairs down to the next level. It was before I even ventured into the sign industry or even knew anything about sidewalk graphics. Who knew tha…

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CHERYL ARCHER

SignWorks Inc.
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Hayward, CA 94545, USA

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BIO: SignWorks is a local woman-owned sign company serving the San Francisco East Bay Area. We provide virtually any sign imaginable whether it’s used to brand your business, direct traffic or ensure safety. Originally located in San Leandro, SignWorks is currently based in Hayward, California. SignWorks is a full service custom business sign design, fabrication and installation company in Hayward, CA