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August 17, 2023

Georgetown, TX – FAQs About Channel Letter Signs from a Local Sign Company

Posted in: Industry News

What are Channel Letter Signs?

Channel letter signs are custom-made signs often used for commercial purposes. They consist of three-dimensional letters made from metal or plastic. Each letter is individually crafted and can include illumination to enhance visibility. These signs are highly versatile, allowing various fonts, colors, and sizes to fit your business’s unique branding needs.

How are Channel Letters Lit?

Channel letters are primarily lit using energy-efficient and durable LED lighting. The LEDs are strategically placed to create a distinct illumination style. There are three main lighting options available for channel letters:

  • Front-Lit Channel Letters: This is the most common type, where the light emanates from the front of the letters, illuminating the face of the sign. This style provides bright, direct lighting that is highly visible day and night.
  • Reverse-Lit Channel Letters: Also known as ‘halo-lit,’ the light comes from behind the letters in this style. The LEDs are placed at the back, creating a soft halo effect around each letter. This effect results in a sophisticated and upscale appearance.
  • Combo-Lit Channel Letters: These channel letters are illuminated from both the front and the back, combining the features of front-lit and reverse-lit styles. They have a standard-lit face and a halo effect on the back, making them highly visible and offering a unique, attention-grabbing appearance.

How are Channel Letter Signs Installed?

Channel letter signs can be installed using one of three methods:

  • Flush Mount: In this method, each letter is directly mounted onto the building’s façade. This provides a clean and integrated look, although it does require more drilling into the building.
  • Stand-Off Mount: The letters are mounted with hardware that makes them stand out from the building façade, creating a drop-shadow effect and adding depth to the signage. This method balances aesthetic appeal and minimal damage to the building’s surface.
  • Raceway Mount: Letters are attached to a rectangular structure, a raceway, which is then mounted to the building. This method minimizes the number of holes drilled into the building, as the raceway is the only component directly affixed to the façade.

The installation method chosen often depends on the building’s structure, landlord preferences, local sign codes, and the desired visual effect.

Georgetown Sign Company: Your Local Expert for Channel Letter Signs

Georgetown Sign Company specializes in providing high-quality, customized channel letter signs. We guide you through the design, selection, and installation process to ensure you have a sign that perfectly fits your business needs and branding.

Have more questions about channel letter signs? Want to explore how they can enhance your business visibility? Contact Georgetown Sign Company today – we’re your local sign experts ready to assist!


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