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June 07, 2022

Georgetown, TX – Common Uses of Custom Monument Signs from a Sign Company

Posted in: Industry News

Are you tired of losing valuable customers because they can’t find you?

Investing in a monument sign might help solve this problem.

Business owners are aware that the key to boosting sales is efficient marketing and promotion. You cannot possibly expect to attract your desired clientele without spreading the word about your business. Marketing becomes more critical if your store is remote and away from public sight, or on a multi-tenant street with tons of businesses around. Under these circumstances, the best way to increase brand recognition is by investing in custom monument signs.

A monument sign is a ground-level free-standing sign providing a direct line of sight to commuters and passersby. It is designed to display your brand’s message, entice the target audience and help your business stand out among the sea of competitors. Here are a few of the many ways you can use monument signs to benefit your company:

Attracting Customers

Monument signs are a simple and easy way to spread information about your business and attract passing locals, pedestrians, and motorists. On-premise signs are important to increase visibility and show that the business is in operation even in the digital age. Monument signs can also be customized as per your brand’s needs and designed to display business specifications and unique prospects. They can be built from multiple materials to match your brand’s aesthetic and surrounding architecture, creating a seamless finish. Customers are also more likely to trust a store that puts time and effort into reaching out.

Long-Term Marketing:

Another advantage of monument signs is that they’re highly durable. Depending on your store’s location and environmental factors, they can be built from multiple materials. From brick, stone, and concrete to plastic and metal, many materials can be used to construct sturdy and firm signs that can last for years to come. Unlike other temporary and expensive marketing tactics, monument signs are permanent and only need to be paid for once. They are large and visible enough to be noticed from a distance, conveying that your business is established and here to stay in the long run.

Displaying Relevant Information:

Monument signs are great for displaying your brand name and logo, but that’s not all. These signs can also communicate important information like contact numbers, email, store locations, working hours, website details, etc. You can even take it up a notch by adding a LED component like a screen to display advertisements, new arrivals, ongoing sales, and business offers. Ads displayed on the screen can further be customized according to specific events, occasions, and holidays to add a more personal touch. LED monument signs are an excellent way for round-the-clock publicity and connection with customers.

Contact Georgetown Sign Company Today!

Georgetown Sign Company is at your service if you’re on the hunt for a reliable company to help set up your monument sign. Our highly trained professionals have years of experience in constructing unique monument signs. You can trust them with your eyes closed to create a sign that represents the individuality of your brand.


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