Do you know about the psychology of color and how it applies to business signs? Let’s find out.
Colors play a crucial role in business signs. Whether you are revamping your current business signs or ordering new ones, never make the mistake of underestimating the importance of color. While there are various factors that influence a buying decision, color is one of the most important factors.
Color has a direct impact on a person’s emotion, thoughts and feelings. In this article, we will discuss some universal colors that are used by marketers and their effect on your emotions.
So, let’s begin.
Blue
One of the most popular colors for corporate business signs is blue. This color signifies non-invasiveness and productivity. It also develops a sense of security and trust between you and your customers. Furthermore, this color has a masculine feel to it, and it is mostly used in exterior office signs. It inspires the feelings of relaxation and tranquility, while making you feel more productive.
Yellow
One color that is frequently seen with a majority of big brands is yellow. It highlights fun, energy and youthful exuberance. One of the major reasons why it is used in business signs is that it is quick when it comes to catching your attention. It also gives you clarity of mind. Yellow-colored signs also make people feel cheerful and warm. Besides that, yellow signs are good for effective communication of messages and stimulate your nervous system.
Red
Red is one of the most powerful colors out there. Some people even say that it makes our heart rate go up. Therefore, it is used by restaurants and fast food joints to stimulate one’s appetite.
In some cases, it is even used to signify urgency. This is why we often see the color red on clearance sales banner. Furthermore, it makes us feel more passionate and evokes strong emotions. Thus, brands use this color to compel you to buy their products.
Orange
The color orange is the perfect color option if you want to attract impulsive buyers. It is also good for effective and impactful call-to-actions in your marketing endeavors. Besides that, the color orange makes your brand appear more cheerful. Apart from that, the color orange signifies enthusiasm, warmth and youth.
Pink
Pink is by far one of the most feminine colors out there. This color inspires emotions related to delicateness and innocence. Therefore, this color is widely seen in brands that are used by women. Furthermore, the color pink makes one feel relaxed and positive.
