Wondering how to design the perfect custom vehicle wraps? Here are some designing mistakes that you need to avoid!
Vehicle wraps have become an increasingly popular designing tool. There are just so many companies opting for custom vehicle wraps to ensure brand recognition these days that it’s hard to stand out and get recognized amongst the competition. This is why you must invest in a wrap that’s effectively able to grab the attention of prospective customers.
However, when designing a vehicle wrap, creativity and aesthetics aren’t the only things that matter. You also need to avoid some common designing mistakes that can lead a customer to think negatively about your brand.
Here are some common designing mistakes that you need to avoid when customizing vehicle wraps:
Putting in Too Much Text
Remember that prospective customers will see your wrap while the vehicle is driving past them. Even If they see your vehicle wrap while the car is parked, they probably won’t have the time to read everything that’s written on it. This is why it’s better if you keep the text on your vehicle wrap as succinct, clear, and creative as possible. Limit the text to the most important details only such as your brand logo, tagline, and your CTA.
Don’t opt for a fine print when customizing a vehicle wrap. This is because it’s highly unlikely that people will be able to read what’s in it. When designing vehicle wraps, keep the text size big to increase its visibility and make sure everything fits perfectly on your vehicle.
Moreover, choose a font type that’s easily discernible and legible so that people can read everything that’s written on your wrap. Opt for sans serif fonts such as Arial or Helvetica that can be read from a distance and even when the vehicle with the wrap is on the move.
An Overcrowded Design
You can’t just throw everything into your vehicle wrap design and expect it to come out great. You need to cherry pick the most important elements and avoid putting in too much text, innumerable colors, and overlapping patterns. Stick to the less is more approach for a minimalist, legible, and attractive vehicle wrap. Choose only two to three colors and a simple design that will highlight your colors and text.
The purpose of a vehicle wrap is to build brand awareness and hopefully land new customers. This is why you must properly include your brand in your design. Add your logo and company name in the wrap design. Just make sure that you blend them into your design in a way that they don’t stick out or seem too out of place as that will ruin the aesthetic appeal of your wrap.
Branding is particularly essential for established brands that can be recognized with their signature colors and logos. If you opt for other colors or your logo is missing from the design, then a prospective customer might assume that the advertising company is just a rip-off of your brand.
Avoid the aforementioned designing mistakes so that your custom vehicle wrap can become an attractive and effective advertising and branding tool for your company.