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May 04, 2023

Boston, MA – Importance of Goal-Setting for Realtors | Business Coaching News

Posted in: Industry News

How you pursue goals as an entrepreneur will help or hinder your long-term growth – this is why developing the skills to create and achieve purposeful goals is one of the most valuable skills a business owner will develop. Learning how to create and achieve goals is a skill you will use throughout your career and beyond.

Embrace Being the Leader of Your Success

The most successful entrepreneurs continuously create and achieve goals. Goals are essential for progress and to hold you accountable for your decisions, habits, and actions in committing to improvement and success: this is why goal-setting is invaluable to your overall progress and fulfillment.

Goals Create a Path to Growth

Are you experiencing challenges in earning higher commissions, enhancing your marketing, or creating your brand? To see results in these areas, you should follow a strategic and step-by-step process to identify your next action using clear and purposeful goals. I teach my clients about the GOSPA method as a reliable method for goal completion.

Using Strategic Thinking and Planning for Progress

An excellent strategic plan will give you a comprehensive and resourceful rundown on achieving significant mid and long-term goals.

SMART Goals

Goals should have a clear purpose: vague goals are more unachievable and less likely to produce beneficial results. Once you’ve mastered creating them, this will serve you throughout the rest of your career. I use the SMART method with my clients to help them make purposeful goals.

  • Specific
  • Measurable
  • Aligned
  • Realistic
  • Timebound

Setting Purposeful Daily Objectives

Objectives are generally mini-goals for the eventual completion of your established goals. You will use purposeful objectives to get you further in accomplishing your goals.

Planning to Reach Targets

A smoother pursuit of goal achievement should use planning: ideally, you will create a checklist of responsibilities every day to stay on track with objectives and learn time management strategies to get more done quicker.

Common Goals Realtors Create to Grow Their Business

Building an effective local marketing strategy: as a realtor, it’s advantageous to assess your target client base and the marketplace to gather relevant information for high-potential leads and outreach. Goals include market analysis, researching local industry trends, discovering networking opportunities, and lead generation.

Develop unique and compelling personal branding and advertising:

Personal marketing and branding are essential for community recognition by differentiating you from your peers. Goals include personalized marketing campaigns, portfolio refinement for more compelling advertising, and public outreach strategies.

Improving sales: realtors often set goals for earning higher commissions and increasing sales revenue. Sales goals with performance plans are how realtors learn to pitch better property sales by assessing the effectiveness of their current sales strategy and adjusting or developing a new one. Sales goals also include creating efficient sales territories to improve prospective client outreach.

Ready to reach sustainable career growth with the assistance of a business coach? Local realtors can book a consultation with me today to get started.


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