In the past, Priority Door Systems worked with our sign shop to put contractor spot graphics on its pickup truck. Doing so allowed the firm to visit customers for service calls in an adequately outfitted vehicle that showed the corporate name, logo, and business identification. Recently, the company added a new van to its fleet of cars and contacted us to discuss the design and installation of 3M vinyl van wraps in Escondido, CA.
Colorful Wrap Product Impresses Consumers
This van is a workhorse. It carries the equipment that crew members rely on to install the doors their customers need. The client asked for a colorful presentation that would be in keeping with its online introduction. Our team put together a wrap product that combines realistic images with the company’s name and logo.
We took inspiration for the color scheme from the website. By identifying the company’s name, website address, and phone number, it is easy for the consumer to connect with the business. Next, we added a menu of services that showcases how this business differentiates itself from the competition.
For the van’s rear windows, we repeated many of these features. We used window graphics that would take advantage of these surfaces. Because these are the ones that people will see when they are waiting behind the van in traffic, we emphasized the clarity of these displays. It is interesting to note that both sides of the van highlight different images as the backdrops. Doing so adds to the visual appeal of the graphics product.
Why a Van Wrap is an Excellent Advertising Product
The wrap is a lot like adding another sales person to your staff. This salesperson is always on. For about five to seven years, the product advertises and brands the business whenever it is on the road. Even when you park it, the graphics feature the information that you want the consumer to see. In this way, you actively compete with others in your niche.
Van graphics and wraps are excellent for all types of companies.
- Newcomers to a niche. If you are an incoming business, it pays to hit the ground running. By introducing the consumer to your company’s name, logo, and branding, you succeed in creating brand awareness. This is of particular importance when you go up against already established companies within your field.
- Territory expansions. You have a well-defined service territory. Now is the time to expand and introduce new consumers to your service. Become visible in your planned expansion area. Help prospective customers understand who to contact when they need someone in your field.
- Brand changes. You may have added new services or products to your menu. As a result, you now have additional ways of differentiating yourself from the nearest competitor. We recommend highlighting these changes to support brand knowledge among your consumer base.
Adding on to 3M Vinyl Van Wraps in Escondido, CA
A vinyl wrap does not have to be the final setup for your corporate vehicle. Add-ons can significantly boost the overall appearance and functionality of the product. Cases in point are window graphics. Take a page from the playbook of Priority Door Systems, and add vinyl lettering to rear windows.
Another option is the use of perforated vinyl window covers. These allow the driver to see out but prevent the consumer from looking in. All the prospective customer sees is the advertisement that you display. You might also choose temporary vinyl graphics for seasonal add-ons. These are popular with clients who operate treated fleet vehicles. Rather than changing their wraps, they add on style elements throughout the changing seasons.
Contact us today to learn more about your options!
