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January 08, 2013

10 Types of Exterior Business Signs

Posted in: Industry News

10 Types of Exterior Business Signs

Hopefully the pictures and descriptions in this article will help you understand the different types of exterior business and be able to communicate more clearly when you contact your sign company.


Pylon signs are BIG, tall signs that can be seen from a distance. Pylon signs are BIG tall signs meant to be seen from a distance. Hotels, gas stations, and restaurants along a highway or freeway frequently use these. These signs can advertise a single business or several businesses. Pylon signs like this one are common in shopping centers to prominently advertise the businesses within.


Pole signs rise above buildings and other obstructions so they can be seen from a distance. Pole signs are just that… a sign on a single pole. They are used in the same ways pylon signs are but usually have only one company listed. The one in the photo has a secondary section for changeable-copy letters to advertise special promotions.



Monument signs are ground-mounted and have a low profile. Monument signs have a low profile. They can be made of a variety of materials such as concrete, brick, wood, or a high-density foam as in this photo from Peachtree City Foamcraft. These signs are typically placed at the entrance to a parking lot or the entrance to a building. They may have one company name on them or list all tenants in the complex.


Directory signs help people find their way. Directional signs provide information on where to find businesses within a business complex and are usually meant to be viewed from a vehicle and by pedestrians.



Wall signs tell your customers who you are and where you are. They come in a variety of shapes and sizes. Some are individual letters, some are simple flat signs, and some are lighted sign boxes. They can be illuminated from within, from behind, or from lights shining on the sign.

Channel letters are a type of wall sign.  Dimensional letters allow for a lot of creativity.  Wall signs denote where the business is located and what they have to offer. Lighted signboxes make great wall signs.





Blade signs are visible to pedestrians as they approach your business. Blade signs or projecting signs mount perpendicular to the wall of the building. They help pedestrians find the entrance to a business from the sidewalk. They can be lit or not.




Awnings make classy business signs. Awnings are typically canvas over a frame and are a classy look for any business. They not only promote the business but also provide shelter for customers as they enter the business.




Window graphics are an attractive way to promote products and services. Window graphics will draw in customers passing by. It’s a great way to identify the business as well as advertise products and services. Window graphics grab attention right at the front door of the business.




Sidewalk signs draw people in the door. Sidewalk signs are another way to draw attention right when customers are at the front door. Sidewalk signs usually have a frame with the ability to change out the signs or they can have a chalkboard or whiteboard surface so it’s easy to change the message daily.


Vehicle graphics are a cost effective way to turn your vehicle into a rolling billboard. Vehicle graphics are seen by people in traffic most of the time. Both vehicles – the one the viewer occupies and the one with graphics – are moving. Vehicle graphics constitute a rolling billboard and are a very effective means of advertising.




Spot-On Signs & Graphics can help you with a comprehensive sign campaign – from exterior business signs to interior business signs. Visit our website at www.spot-on-signs.com, email us at info@spot-on-signs.com, or call us at (530) 295-8285.



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