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January 08, 2017

West Chester, PA – The Graphic Design Process: Creating the Perfect Sign Package

Posted in: Industry News

The sign industry offers a supremely effective route for serving your business with marketing, decorative, and regulatory tools. There are countless options to choose from, and they all are stemmed from the brand you represent and the purpose you have for them. One of the things that draws in commercial businesses to the sign industry for their marketing needs is the ability to customize your products to fit everything from location, to placement, and image. Our design team knows just how to provide you the sign design services needed for success!


Designing Signs: Customizing to Fit Your Goals

Our design team utilizes the best substrates and fabrication equipment in the business to bring you final products that work! We will provide an initial assessment to determine the best course of action for your goals, and then develop a plan that meets them head on.



The location of your business can determine the best fit for your design layout and details. If you are located in a downtown area, then consider delivering legible information quickly to the passing public. This can be done with stylized lettering and custom color combinations for signs such as Sidewalk Signs, Awning Signs, Hanging Signs, and Window Graphics. Whereas, if you are marketing from a plaza or stand-alone building off a roadway, there are better options. Illumination and a high impact visual statement are the key to get quick results with nearby traffic. We use the latest in LED lighting, and will create designs using your logo, branding, and image!



The position that your final sign installation will be makes a huge difference on the design of your sign. This will change the size, shape, and overall type of sign to fit the placement. For signs that will be wall mounted, we will take measurements of the wall space available, as well as surrounding furniture or wall decorations to make a determined decision on the sign that will look best for your needs. Signs that will stand alone can be more adaptable with double-sided printing, and even elevated pole mounts. The options are endless.



The best way to capture your intended audience is with your business’s visual image. This includes utilizing your logo, slogan, business name, and brand details. Custom colors, fonts, and images will create a brand in the eyes of the community. Creating a lasting impression with the public will give your company a leg up in the marketing area, and cashing in on this advantage is one of the first things our sign design team will do!

Want to learn more? Contact our experts today! We will schedule a free consultation, and get you on your way to a personalized sign package specifically designed to make you succeed at your goals!

Written by: Paramount Signs – Downingtown, Pennsylvania

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