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May 03, 2021

Malvern, PA – Maximize your Budget with Fleet Graphics and Vehicle Lettering

Posted in: Client Examples,Industry News,Recent Projects

Full wrap for the Chester County Food Bank. Notice how the two vehicles have very similar appearances while being customized to the vehicle at hand.

Advertising is a critical program in any company’s marketing strategy. One component of that advertising strategy should be fleet graphics. Whether you have one company vehicle, a full fleet with multiple vehicle styles, or anything in between, each vehicle will have thousands of impressions every day. Fleet graphics are the perfect way to turn a functional business necessity into a cost-effective promotional tool to increase your brand awareness.

Full Wrap on a Delivery Truck for the Chester County Food Bank. With larger viewable area the design was able to be enlarged and scaled differently to create an interesting design. 

Fleet graphics provide the opportunity for your business to maximize its investment and utilization of vehicle assets. In today’s environment, businesses must maximize the use and effectiveness of all their assets. Taking advantage of your fleet trailers, trucks, or vans is a very effective advertising medium in today’s competitive environment. Applying full color wraps or lettering on your commercial fleet allows you to capitalize on assets you already own or manage. This is an advertising machine delivering low cost, high value impressions, 7 days per week, 12 months per year.

Vehicle Lettering for Marx Mechanical. By choosing a simple combination of logo and text a design was simply scaled for each vehicle.

An independent study conducted by the American Trucking Association showed that fleet graphics offer a great Return on Investment (ROI). According to these figures, a wrapped vehicle that traveled in or around a major city generated more than 65,000 visual impressions per day, with 98% of consumers stating that fleet graphics created a positive image for the company. With these numbers in mind, it’s easy to see why fleet branding is an attractive and cost-effective option to advertise your business.

Vehicle Lettering for Marx Mechanical. On the smaller vehicles and in small spaces like the tailgate elements are broken apart to maintain consistent branding.

Just as the vehicles in every fleet come in many sizes and shapes, fleet graphics are customized to meet your specific needs. We design your fleet graphics around vinyl lettering, partial vehicle graphics and wraps as well as full vehicle wraps. These options are used depending on the type of vehicle, desired design elements, and budget.

Full Vehicle Wrap for Quality Degree. The design remains constant across vehicles and is simply scaled to fit.

As a full service Sign and design branding company, we will help you through every step of the way to achieve the perfect graphics package  to transform your fleet into mobile advertisements! We will streamline the process from design through print and installation. Whether your fleet has local presence or nationally distributed, we support your needs.

We are associated with over 300 independent sign companies that hold each other to the highest of standards. We manage the design, print and install locally or manage a full national fleet with single source printing to insure quality control on materials and color management and a national install presence to meet your fleet needs.

Full Vehicle Wrap for Quality Degree. With smaller spaces sometimes elements are removed to ensure the best appearance.

Simple or complex, fleet graphics are a low-cost, high impact way to make your company stand out in the crowd. If you have an need for your fleet to generate revenue for your business, give the experts at Paramount Signs a call for a free consultation.

Remember, “getting you noticed is Paramount”


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