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May 08, 2020

West Chester, PA – Custom Wraps Transform your Trailer into Mobile Billboards

Posted in: Industry News

Every trip to the store, every road trip, every drive into work, every time you drive your car you are surrounded by various advertisements from billboards to yard signs to vehicle wraps. While traditional stationary advertising is very popular, vehicular advertising has gained popularity! Wraps are made of a very thin but durable vinyl that partially or fully covers a car, truck, bus or other vehicles. They usually display company information such as a logo, contact information and services and may also include eye catching graphics to attract your attention.

Many companies and organizations have found that trailers are one of the best places to display vehicle wraps. The reason why is very simple:

  • Size: Unlike the cars or trucks that tow them, trailers are often quite large. They offer you a considerable amount of square footage on which to display your promotional graphics.
  • Shape: Most trailers are constructed with flat sides, fronts and backs. These surfaces are ideal for showcasing your promotional messages. They offer all the impact of a billboard.
  • Mobility: When on the road, a wrapped trailer displays your message wherever you go. Many owners will park their trailers at job sites, creating a fixed location to market your business. With your trailer parked at a job site or customer location, it implies an endorsement. Viewers may believe that the client puts its trust in your business, perhaps they should, too. At other times you’ll unhitch your trailer in front of or alongside your business. In this instance, they’ll lend considerable promotional power to your on-site signage! (And often without municipal permitting hassles of adding a permanent sign.)

The application of vehicle wraps can benefit almost any operation.

  • Cargo trailers (e.g., for contractors, lawn services, etc.)
  • Concession trailers
  • Horse trailers
  • School trailers (e.g., for marching bands)
  • Commercial and Retail businesses

As for creative ideas, here are some design tips when commissioning your trailer wrap:

  • Go big with spot graphics. If your budget is fairly constrained, vinyl letters and adhesive decals (e.g., logos or graphics) is a great option that can still have significant impact on your market presence..
  • Think bigger with a partial vehicle wrap. Partial wraps are typically wrap coverage of 75% or less of the available area. However, on a trailer, a partial wrap will still provide a substantial surface on which to get your message out there and showcase your logo, graphics or photos, services, tagline, contact information or more.
  • Make the biggest splash with a full wrap. With all that space, you will have the greatest impact as the visibility is greatly enhanced.  It’s important to have a sign company that can guide you through the design process. You may be tempted to fill it up with lots of information and graphics, but going overboard, design-wise can create a look that is too busy and difficult for the viewer to absorb your real message in the short time they have to view the graphic. A layout that stands out and can be quickly understood by viewers (especially if your trailer will be primarily on the road in motion) will make your investment in vinyl graphics go further! Suggestion: Work closely with your signage provider to achieve exactly the look you want. They’ll be able to show you multiple options until you find a design that’s right for you.

Another positive feature of going with attractive quality to trailer wraps that doesn’t readily meet the eye, and that’s how easy it is to remove.  Unlike old-style custom paint jobs, vinyl vehicle wraps come off when you’re ready to take your trailer out of service meaning you’re more likely to get more for it on the resale market. As a plus, the vinyl wrap will actually protect the trailer’s original finish, thereby adding value!

So, if your business has a trailer or a fleet of trailers, Paramount Signs is your source for quality design, materials and installation for your wrap. Whether you are local or have a national fleet, we are your one stop shop for your wrap needs. We are 3M certified which allows us to offer the 3M factory warranties as well as assure you the we meet the manufacturers standards for production and application of the premium products that 3M has to offer.

Contact us today to see how we can help. We believe that getting you noticed is PARAMOUNT!


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