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May 22, 2018

Chula Vista, CA – Custom Open for Business Signs for Storefront Businesses (LED Lighting)

Posted in: Industry News

Storefront businesses are always in competition with others in their commercial field. When you have a storefront business set on a busy main street or mall, your most active competitor might also turn out to be a close neighbor. Don’t be complacent at those times when it’s quiet, and you and your staff are not out front, but round the back.

Every store has its quiet times. This is often the moment when you snatch a quick lunch break or replenish your stock. It’s necessary to do these tasks or take a well-earned break, but always make sure you’ve given notice to your customers that your store is still trading.

Give notice is an apt statement because your best friend, after a member of staff, is a sign. An ‘Open for Business’ sign saves you from losing money. How does it do that? Simple; by letting passersby know that they’re passing a vibrant business and not a morgue. You can’t afford to let even one potential customer walk past your shop in the mistaken belief it’s closed.

Perhaps the customer is attracted to what they see through your window. They may have spotted something they’ve been searching for a long time. Or maybe it’s something you’ve priced at that sweet spot that coerces them into a purchase.

Either way, you have a new customer right there, and if they think no one’s around to help with that purchase, they’ll walk right on by. They may come back at a later date, but you can’t be sure of that. Odds are you’ve lost a new customer. Forever.

So much custom is lost because business owners don’t realize how important it is to hang a simple ‘Open for Business’ sign on the door. Such a sign lets passersby know that for whatever reason the shop looks quiet and empty, it’s still selling, and they can walk right on in.

The cost of one of our attractive, durable, acrylic ‘Open for Business’ signs will pay for itself in only one or two sales. As a storefront business owner, you can’t afford to be without an ‘Open for Business’ sign.

And by not losing customers during those little downtimes during the day, you increase the size of your customer base. It’s not just about that one purchase on the day, but all the future purchases the customer will make once you’re on their internal map. An ‘Open for Business’ sign costs only a few dollars. You have no reason not to invest in one.

Call Sign-ology today at (619) 623-4300 and find out how cheaply we can make you a great ‘Open for Business’ sign. Or email us at info@sign-ology.com to get started with effective signage for your storefront business today.


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