Wondering how you can make your wayfinding signs stand out? Read on to find out!
Wayfinding signs play a crucial role in guiding people to the right destination. They are often spotted on roads, major highways, sidewalks, airports, and commercial buildings. They are a must in popular touristy destinations and places with historic significance or famous landmarks. You can also use these signs to guide people to business conferences, an exhibit, etc. Due to the important nature of wayfinding signs, you need to ensure that they are created to serve their purpose in an effective manner.
So, here are 6 amazing tips to make your wayfinding signs more effective:
Assess the Property
This one’s pretty obvious, but if you want your sign to be as effective as possible, you need to ensure that it’s pointing people in the right direction. So, make sure that you thoroughly survey the building or area where you plan on placing your sign. Familiarize yourself with all the shortcuts and the right routes to each nook and cranny of the place.
Make sure to keep your signs as simple as possible; put yourself in the reader’s shoes and see if you can easily follow the directions displayed on your sign. Also, try to incorporate obvious landmarks in your wayfinding signs.
Use Easy to Read Text
Once you have an idea of exactly what you need to put on your sign, try to keep the text as short as possible. Be clear and concise as jumbled text with too many words always causes confusion. Use simple language that everyone can easily understand and stay far away from obscure words to impress your readers. Moreover, always choose a legible font so that your sign is easy to read. Keep the size of the text large enough that even people from a distance can view and read it. Make use of helpful symbols as they are easier to follow.
Choose the Right Colors
The color that you choose for your wayfinding sign matters a lot. If you choose the right color, it will make your sign stand out and allow people to easily read the text written on it. Your sign should have good contrast between the color of your text and the background color. Also, you need to make sure that your chosen tones are easily noticeable.
If you want the sign color to represent your official brand colors, make sure that they are not impacting the visibility of the sign. If they are making it illegible, then perhaps choose a brighter shade of the same color palette to make your sign pop.
Select a High-Quality Material for the Signs
Make sure that you choose a sturdy and durable material for your wayfinding signs so that they can withstand natural elements such as the scorching sun, harsh winds, and heavy rainfall. Stainless steel, galvanized steel, and aluminum are some of the best materials for these signs since they are durable enough to endure the continuously changing outdoor conditions. Also, don’t forget to treat the signs with powder coats and textured finishes to make them even more long-lasting.
Choose the Ideal Materials for the Sign Posts
When it comes to an effective wayfinding sign, the right post material is also important. Even though pressure-treated wooden posts are pretty common, make sure to invest in aluminum or galvanized steel posts as they are more long-lasting and can easily withstand harsh environments. Moreover, they are harder to uproot physically.
Find the Perfect Location
It’s understood that wayfinding signs should be placed in areas such as intersections where people need to change their routes or find the right way to their destination. So, make sure to place your signs at transition spots, crossroads, and exits and entrances of buildings.
However, that doesn’t mean that you can’t place these signs elsewhere; it just means that your placement should be ideal. For instance, if you want to place a wayfinding sign in the parking area, make sure to put it in a spot that’s far away from the curb stop to prevent it from becoming a stop mark for vehicles. Also, to add to the aesthetic of your sign, you can grow some plants or bushes around it.
If you want to get high-quality wayfinding signs installed, get in touch with QC Signs Charlotte right now.
