Companies, whether big or smaller, need to execute solid online marketing strategies that can create measurable results. Companies spend a lot of time and investment on advertising and marketing their products or services, to boost their brand’s reach. And for that, businesses require several online tools and platforms that can provide those results. It’s important that you understand the options available and their set of features. Relying on a digital marketing professional like Visitivity Inc. would be a great option if you want to make the most of your online marketing opportunities.
From social media platforms such as Facebook to blogging, knowing the diverse array of marketing options and their features is critical. Here are 7 tips that will help you make sense of what is available to you and how to maximize your investment.
Facebook Content Calendar: To fully optimize your Facebook strategy, you need to post consistently. The key to engaging your audience on social media is by always showing up in your audience’s feed. According to online social media scheduler, Hootsuite, “impressive engagement increases your organic reach via the platform’s algorithm, so your posts get shown to new eyes, and new people start following your brand. And, making genuine connections with a growing audience is the one true path to lifting your conversions.”
By creating an effective Facebook content calendar you’ll be able to ensure you have enough content that you post regularly. And with your own content calendar, you can populate your social media content calendar with posts ahead of time. It will allow you to post even if it’s a slow week.
Study More about Google’s Latest Updates: Google is constantly updating its algorithm to provide more relevant search results to users. This means, businesses that want to improve their SEO need to learn about new updates so that they can modify their strategies accordingly.
The latest Google update that rolled out is “May 2020 Core Update”. This update began rolling out on Monday, May 4, 2020, and was officially done rolling out on 18th May 2020. In this particular update, Google was faced with the unique challenge of catching up with how the world is searching, especially during the COVID-19 pandemic.
Relying on the Right SEO Tools: If your goal is to reach the top of search engine results pages, boost brand image among your audience, maximize every chance to optimize, and improve search visibility and build relevant backlinks then it’s very important to be good at search engine optimization (SEO), and for that you need to choose right SEO tools.
SEO tools are software that allows users to review, identify, and arrange web page SEO data to make a better judgment. The best SEO tools are designed to perform several SEO tasks in a more effective and simplified way. It helps in discovering hidden opportunities, improving on what’s already working, fixing what is not working, and improving the overall search visibility of the website. Choosing the right SEO tools helps save time, research keywords, increase productivity and traffic, provide better user experience, uncover working SEO strategies, build links, and most importantly target the right potential customers.
Compelling Messaging: On all social media or digital media platforms, messaging is crucial as it’s the core conversation with a potential customer. Create a compelling marketing message that will hook your audience and leave them wanting more of your brand.
For creating a perfect digital marketing message, take the following steps:
- Identify the person you’re speaking to, as this helps to reach your audience at a deeper and more personal level.
- Identify your audience pain points by knowing WHY it’s right for them.
- Hook your audience with a headline. For that take enough time and craft an effective headline that sums up the most important and relevant benefits.
- Take a deep dive into the benefits-driven solution you would be providing to them.
- Target a mix of emotions and logic, because, people mostly purchase based on a fairly even mix of emotional impulse and logical reasoning.
- Include the results or experiences of people similar to the persona you’re speaking to. It will help connect the audience even further by showing them that someone like them, with the same pain points and problems, has experienced the benefits you’ve outlined in your marketing message.
- Represent your brand as unique and exciting and work to distinguish your brand.
According to Forbes, “Stick to messaging that evokes emotion or encourages users to click through the ad, and keep it to just a short phrase.”
Launch a Blog: Even though this is not a new strategy, some businesses are considering launching a blog as a way to clearly communicate with customers and others in the industry from afar. An engaging, interesting blog post can generate tens of thousands of impressions, all at a low cost. If possible, become a prolific guest blogger. The biggest advantage of guest blogging is that it lets you tap into the authority of an existing website and reach the right audience through the right blog with a single blog post.
So, create at least one to two articles per week, either on a professional blog or designated area of your website that provides insightful and authoritative information for your target audience. Good platforms available to small business owners include: WordPress, Medium and Tumblr.
Adding a Call-to-Action (CTA) in Blogs: Always remember to add a call-to-action (CTA) on your blog as it can increase the sense of immediacy and urgency about the subject. Customers appreciate the clarity of CTAs, and CTAs help with monetizing traffic and boost digital advertising. Avoiding CTAs is a mistake you should avoid as it wastes traffic potential. So, if you use a blog to market your business and communicate with potential customers, it’s important to have a goal in mind for each post. And sometimes, adding a clear call to action at the end of each one could help you achieve those goals.
Avoid Duplicating Content: Make sure that you post unique content on each of your pages to avoid getting penalized for duplicate content. Google recognizes quality content and rewards it with higher search rankings, which obviously increases the website traffic. If the content on your website is the same as content posted elsewhere, it could have a negative impact on your search rankings.
Who is Visitivity Inc.?
What sets us apart is our unique ability to help our clients clearly visualize and articulate the communications they need to get out to their audience and customers. As a business owner you know it is easy to work in your business and not always on your business. Ensuring your branding, your positioning, and your communications impacts your audience and is effective takes a team. We have developed great trust with our clients in being able to help them address their overall marketing and thus create effective and purposeful content that makes a difference for their business and is a true representation of their commitment to what they provide their clients or customers.
We created Visitivity to take care of customers and communicate with them in a no nonsense, straightforward language that they can easily understand. We take this level of trust with our clients very seriously. It pains us when we hear people say, “I wasted time and money and didn’t get what I wanted from this other company”. Educating our customers is paramount to their success and our success.
Contact us at 239-878-4641 today for a free consultation or quote. We look forward to working with you.
— Donna and Jeff Clapp
Your Visionary Partners
Visitivity Inc.
