Plum Pretty Sugar Uses Window Wraps to Brand New Location in Brea, CA!

Plum Pretty Sugar is your go-to location for bridesmaids’ fashions, maternity wear, bridal collections and attractive robes. Founded in 2009 with a vision for the combination of feminine wear with cozy comfort, this boutique will open its Orange County location in February. When the company needed window wraps to brand the new location well in advance of the opening date, the management team contacted the graphic artists at Superior Signs and Graphics for assistance.

Window Graphics for Retailers in Brea, CA

The company’s location is the new Village at La Floresta, which combines multi-use appeal with a high visitor volume. Built with upscale retail in mind from the ground up, the shopping center is situated adjacent to a new housing tract that will become the home for future shoppers. Plum Pretty Sugar’s management envisioned window graphics that would create brand awareness and name recognition with consumers while the storefront was being built out.

We designed, manufactured and installed digitally imprinted vinyl window coverings that depict attractive models wearing the nightwear collection from the company’s catalog. Front doors show a “coming soon” notation while the bottom portions of the windows display the Plum Pretty Sugar logo. The attractive models are certainly eye-catching. At the same time, the display of the logo and the repetitive mention of the company’s name create a buzz now that will make the store a familiar sight well in advance of its actual opening date. The odds are good that consumers are ready to shop when the doors open.

Do You Ever Wonder What to Put on Your Window Graphics for Branding Purposes?

If you are in the process of building out your storefront – or perhaps you are opening a second, third or tenth location – and want to get the branding process underway as well, you need persuasive and eye-catching graphics. With windows being the ideal canvas for their display, it is sometimes difficult for management teams to decide on the graphics. In fact, you have plenty of options.

• Attractive models. Take a page from the playbook of Plum Pretty Sugar and display attractive models who are wearing your couture. For boutiques and similar venues, this is an excellent method for building brand awareness while catching the eye.
• Bold colors. Service providers can have great success with the display of bold colors that then serve as backdrops for brief messages. The trick here is to give just enough information to pique the consumer’s interest but not so much as to give away your entire business model.
• Product displays. High-tech gadget sellers, sporting goods stores and retailers who specialize in niche consumer goods do well with attractive image depictions of the latest products that they offer. The trick here is to use highly colorful backdrops that mimic the company’s colors. Bold hues are a must.

Planning Your Display

Before you decide on window graphics for retailers in Brea, CA, talk through your plans with our graphic artists. We work with you to discover display options that differentiate you from the competition while making a bold impression within your niche. Contact us today to learn more about the process.