One-Stop Guide to Floor Graphics for Orange County! | Sign Industry News

Have you overlooked one of the most effective signage products that are – quite literally – under your nose? The Superior Signs and Graphics guide to floor graphics for Orange County, CA, businesses and organizations aims to show you just how effective and versatile this product really is.

Durability and Adaptability are Hallmarks of the Product

You already know that we only use top-level raw materials for our products. Floor graphics are no exception. Our technicians rely on UL approved floor laminates for their anti-slip properties and unrivaled durability. It is a common misconception that you need to have a perfectly smooth floor to install this product. Instead, we routinely install floor graphics on rough concrete, carpeting, a broad range of interior flooring products as well as smooth concrete.

A World of Uses for Floor Graphics

Consider all that you can accomplish with this product.

• Safety signage. Identify hard-hat areas as well as portions of the venue that are open only to authorized personnel and inform consumers of safety rules before stepping onto escalators.
• Wayfinding. Point the way to the elevators, exits and seasonal departments. Floor graphics make it easy to help shoppers find gift-wrapping and shipping services during the winter holiday buying season.
• Marketing. Point of purchase signs do not always have to be at eye level. Floor graphics that suggest product pairings and advertise special offers can be found right in front of the shelf where the products are located. In addition, you can add graphics that point the way to a special savings opportunity.
• Co-branding. Generate brand awareness among your customers by co-branding your retail store with a manufacturer’s product display. The combination of the two logos works well to remind shoppers in the future where to go for specific product brands.

Who Uses Floor Level Graphics?

Schools like them for wayfinding purposes. There are excellent for educational facilities that cater to pre-readers. They easily follow color-coded footprints to the must-know locations. In the trade show setting, they easily install to the carpeting of the hall for marketing, branding and wayfinding. Within your office, these graphics underscore your motto, mission statement and company values.

Benefits of Vinyl Floor Graphics for Orange County, CA, Businesses

The most obvious advantage is the use of a previously neglected advertising space. The floor is not yet heavily used for marketing and branding, which of course helps your company to stand out when you blaze the trail with this marketing approach. Another advantage is the fact that you free up signage space on the walls and windows. This move opens up a world of additional display opportunities for your messages.

When you are ready to commission your set of floor graphics, discuss your vision with our graphic artists. Whether you prefer die cut decals or larger displays, we can help. A lobby entrance, gymnasium floor, trade show carpet or sidewalk easily transforms into an extension of your communication efforts. We gladly incorporate graphics that you already have on file or create something completely new from the ground up. Contact us today to get started.