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July 27, 2018

Buena Park Retailer Uses Window Murals to Display Product Line on Busy Street!

Posted in: Industry News

Once again, we worked for our established client, Millennium Clothing in Buena Park. Last time, we re-did the company’s window graphics. This time, we assisted with the design of window murals to display product lines in Orange County CA.

Emphasize Popular Product Lines for Active Marketing

This project covers another four large windows with customized wraps. Millennium Clothing receives advertising funds from the major brands that it represents. The management team puts this money toward window advertising since the store’s location is on one of the busiest streets in Orange County. The team realizes that advertising on the windows facing the road offers the best value for every marketing dollar spent.

These wraps feature high-resolution images and popping colors. Examples of brands include JanSport, Levi’s, and Dickies. These are favorite brands that passersby are sure to be familiar with. By combining them on a storefront façade, the images quickly assist with the formation of brand awareness and product knowledge. Consumers come to associate Millennium Clothing with these brands.

Effective Alternatives to Window Wraps

The window wrap is the ultimate advertising product for the glass panes of your façade. However, what are your options when you are not ready to commit to the full-panel treatment?

There are window decals. They adhere to the glass. Some are clear, which means that only style elements of the graphics show. Others are opaque, which refers to a decal that presents a distinctive shape rather than individual style elements. If you choose a halo cut for the display, doing so will emphasize the form of the item you feature. Some decals can be made from perforated vinyl, which protects your ability to see outside of your storefront without impediment.

Consider whether you want a cling product or a decal. Static cling is for a short-term display and is ideally suited for seasonal advertisements that you do not keep on longer than a few weeks. When you do specialty advertising for the winter holiday shopping season or back-to-school shopping, this is a good option. After the event, simply remove the cling graphics and re-use them next year.

How Color Selection Makes Window Wraps and Graphics Come Alive

The vibrancy of the window graphics is a visual draw. It makes consumers stop and look. In the process, they also notice your corporate information as well as the brands that you represent. When featuring models using the products, you give the prospective buyer an opportunity to envision what it would look like to use the item. Therefore, the right colors are a must-have, since they factor into a buying decision.

That said, choosing the right colors for window murals that display product lines in Orange County CA, does not have to be difficult. Our graphic artist helps you decide on attractive tones that support your corporate palette. When you already have images on hand, we can use them for the wraps. In the alternative, we can help you find or design graphics that portray your message with ease. Contact us today to start your window mural or graphics design process!


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