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April 25, 2024

Brick, NJ – Product Review: Custom Channel Letter Signs from a Sign Company

Posted in: Industry News

Custom channel letter signs stand out for their visibility and versatility. As a leading provider, Insignia Signs & Wraps offers a variety of styles and mounting options to cater to different branding needs.

Types of Channel Letter Signs

  • Front-Lit Channel Letters: These signs are the most common type, providing a bright and clear display. The letters are illuminated from within, directing light forward through the acrylic face, making them highly visible both day and night. They are ideal for businesses looking to make a strong first impression.
  • Reverse-Lit Channel Letters: Also known as halo-lit signs, these provide a sophisticated look by illuminating the wall or surface behind the letters, creating a halo effect. They are perfect for businesses aiming for a more upscale, subtle branding presence.
  • Combo-Lit Channel Letters: Combining the best of both worlds, combo-lit signs offer front and back illumination. This option enhances the sign’s visibility and creates a distinctive appearance, suitable for businesses wanting to stand out in crowded marketplaces.
  • Open-Face Channel Letters: These signs have exposed neon or LED tubing, giving a retro vibe perfect for bars, restaurants, or vintage stores. They are visually striking, offering a unique aesthetic that can attract a niche audience.

Mounting Options for Channel Letter Signs:

  • Flush Mounting: This method involves attaching the letters directly to the building’s facade, offering a clean and seamless look. Flush mounting is ideal for businesses seeking a straightforward, professional appearance.
  • Standoff Mounting: With standoffs, letters are mounted away from the wall, creating depth and shadow, which adds to the visual appeal. This option is suitable for businesses aiming for a more dynamic and prominent sign presentation.
  • Raceway Mounting: In this method, the letters are mounted on a raceway, which is then attached to the building. The raceway contains all wiring and power supplies, simplifying installation and reducing wall damage. It’s a great choice for leased spaces or where facade alterations are limited.

Benefits of Insignia Signs & Wraps Channel Letters:

  • High-Quality Construction: Insignia Signs & Wraps channel letters are known for their high-quality craftsmanship. The precision in lettering and durability of materials ensure a long-lasting sign that withstands various weather conditions.
  • Customizable Lighting Options: A range of lighting options, from front-lit to reverse-lit, combo-lit, and open-face, allows businesses to select the style that best matches their branding and aesthetic goals. Each lighting style offers unique benefits, from standout visibility to sophisticated subtlety.
  • Versatile Mounting Solutions: With options like flush, standoffs, and raceway mounting, Insignia provides flexibility to accommodate different building types and facade restrictions. This ensures that the sign not only fits perfectly but also complies with local zoning laws.
  • Enhanced Visibility: Front-lit channel letters are designed to be vivid and noticeable, making them a reliable choice for attracting attention both day and night.
  • Elegant Branding: Reverse-lit signs contribute to an upscale brand image by casting a soft halo effect around the letters, ideal for businesses aiming for a refined look.

Contact Insignia Signs & Wraps today and take the first step towards transforming your business facade into a compelling advertisement for your brand.


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