Hoover, AL – Using SERP Features and a Digital Audit to Improve Ranking Strategy

To improve your rankings, you need to create content with the information and elements that Google and your target audience are looking for. In this article, we’ll explain how to optimize content to improve SERP ranking.

 

GOOGLE SERP FEATURES

The SERP (search engine results page) includes several features:

• Knowledge Panels
• Featured Snippets
• Local Packs
• Google Ads
• Rich Snippets
• People Also Ask Questions
• Image and Video Packs
• Sitelinks

 

HOW TO OPTIMIZE YOUR CONTENT

ANSWER IMPORTANT QUESTIONS

Your content should answer questions that potential customers could be asking.

DO KEYWORD RESEARCH

Understanding what they are searching for and the key terms they are using will help you position your content in front of the right audience.

OPTIMIZE FOR FEATURED SNIPPETS

Featured snippets are summaries that include a page title, link to the webpage, and URL. They make it easier to read content which helps users and Google rankings.

USE STRUCTURED DATA

Using structured data and schema markups can help search engines better understand your content.

OPTIMIZE YOUR STRUCTURED DATA

Sitelinks are additional links that help users and Google navigate your site. Optimizing for sitelinks can boost site traffic and increase user clicks.

Utilizing these elements will optimize your content. Doing so will help with search engine results and make your content user-friendly. For more ways to improve your SEO strategy, contact us.

 

DIGITAL MARKETING AUDIT TOOLS TO EVALUATE MARKETING STRATEGY

 As the year comes to an end, it’s beneficial to reflect on the year with a digital marketing audit. On this episode of Marketing and a Mic, we provide a guide and tips for auditing your digital marketing strategy.

EPISODE RECAP

#1 EXAMINE YOUR GOALS

Take a look at your goals, reflect on them, and create a plan to adjust them for the future.

#2 RE-EVALUATE YOUR TARGET CUSTOMERS

Analyze your current data and customer information. Consider if your current demographics align with your target audience.

#3 EVALUATE YOUR DIGITAL MARKETING PRESENCE

Examine your website, social media, and overall online presence. We offer a free SEO audit tool on the Fusion One Marketing website.

#4 EVALUATE YOUR BRAND MESSAGING

Your message should be something that will stick with your audience. Evaluate your current brand messaging to determine if it aligns with your strategy.

It’s essential to track and investigate your digital marketing efforts to improve for the future. You can utilize these tools to complete a digital marketing audit and evaluate your current marketing strategy.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its primary focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”

For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.