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November 12, 2021

Birmingham, AL – Digital Marketing Expert Explains The Impact of Google Reviews

Posted in: Industry News

This week on the Fusion One Marketing blog, we’re discussing whether Google reviews actually make an impact on your SEO.

With Google’s secretive algorithm always changing and varying, it’s hard to know what all has an impact on your SEO. Reviews have been an ever-growing topic in this arena. As of 2017, the impact of Google reviews on SEO has continued to increase by over 20% year-over-year. In a post-pandemic world, people are relying on the internet now more than ever to make purchasing decisions. The crazy part is it’s only going to keep growing as the world becomes increasingly dependent on the internet.

Studies have actually proven that reviews are one of the top five factors Google and other search engines look at when calculating rankings. Businesses genuinely can’t afford to hold off on collecting and managing their reviews.

We’re sharing practical tips to get more reviews as well as ways to effectively manage your reputation online. This starts by simply asking people for them to begin with and making the process as simple and streamlined as possible so they’re more likely to act on your request.

It’s also important to respond to all of your reviews, good or bad. This builds trust with customers and can help prevent a review from hurting your business.

Head over to the blog to get the full scoop on Google reviews and how they impact your SEO. If you’re looking for more personalized help managing and collecting reviews or with your reputation management head to our website. Our expert team is here to help!

Over on our Marketing Mix podcast, we talked all about creating YouTube Ads. We’ve all seen them pop up in a variety of ways and you may have wondered if they really work. If you’ve been considering whether you want to try advertising on YouTube, this is the perfect podcast episode for you!

First, we’ll start by saying that with over 2 billion monthly users, YouTube is a force to be reckoned with. It’s actually the second most popular search engine on the planet. Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising. With those kinds of numbers, it is something to consider incorporating into your marketing strategy.

We’re breaking down YouTube ads and talking all about the costs, the different types of ads they offer, and how to create your very own ads!

Believe it or not, there are 6 types of YouTube Ads: 3 non-video types and 3 Video type ads! We’re breaking them down in our episode, but here’s a quick list for you:

  1. Display Ads
  2. Overlay Ads
  3. Sponsor Cards
  4. Nom-Skippable Videos
  5. Bumper Ads
  6. Skippable Video Ads

The cost for each of these depends on a variety of factors such as the type of ad you’re using, whether someone clicks on it, and if they’ve watched it all the way through. On average, companies can expect to spend about $0.10-$0.30 per view.

To learn more about these affordable and effective ads head on over and listen to our latest episode of Marketing Mix!

Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses”.

For any questions about this info or services we provide, please contact us for your Free Digital Consultation


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