Birmingham, AL-Local Digital Marketing Agency Reviews Visual Searches Benefits

Welcome to our latest week in review here at Fusion One Marketing. This week we aimed our content towards some important topics and things not often talked about.

First, on our latest blog, we covered the emergence of visual searches. Visual searches on Pinterest and Google are so new that not many people are aware of them. So, what is a visual search? It’s where a user can upload an image to conduct a search– turning your phone’s camera into a search bar.

The new Pinterest Lens is different from what we have seen before. After uploading their image to the search bar, users can scroll through similar items. Since launching, Pinterest Lens has seen a major increase in searches, making the feature a perfect addition for the app’s community.

Google Lens has been even more creative with developing its system. It offers various ways to use it, including book summaries, text translations, barcode scanning, and more.

Imagine you’re strolling through a clothing store and see an item you like; you can now upload a picture of it to see style ideas, compare prices, and find similar pieces. Picture yourself on vacation in a foreign country; you can scan signs and instantly get the translations. Visual searches are a huge advancement in technology.

Our next bit of content comes from the ladies of Marketing Mix. Their podcast covered the types of content for SEO that will drive the most traffic to your website.

There are four major ways to increase your Google search rankings: blogs, long-form content, videos, and listicles. All these options work to increase the time users spend on your website, which leads to higher website value. So, how do these content types differ?

Blogs can make your site a resource for professionals by consistently sharing industry knowledge. Long-form content is similar, but it can provide more comprehensive info and earn more backlinks. Blogs give your website frequent visits, while long-form content gives your website longer visits.

We strongly recommend using video content because it is the highest content shared online and can be integrated into blogs and long-form content. Search engines prioritize videos, and they are more likely to rank the highest.

Lastly, we suggest using Listicles. They offer an easy way to insert keywords into headings. These how-to lists and lists of tips are searched often by users and can increase your shares.

As always, if you would like more information on this topic or any digital marketing, we would love to have a conversation with you.

Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL. The agency specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses”. For any questions about this info or services we provide, please contact us for your Free Digital Consultation.