Digital Marketing Services by Fusion One Marketing

Welcome to our latest week in review here at Fusion One Marketing.  We had a very busy week but enjoyed getting some of our most important topics and content out to you.

YouTube Ads

First, on our latest blog, we covered the different types of YouTube ads and the importance of each.  You might be surprised that YouTube brings in a whopping 2 billion + users monthly that could be laying eyes on your advertisement, so it is definitely a great place to be found.

Most of us are probably more familiar with the types of ads on YouTube from the amount of time we spend there but maybe did not know the names associated with them.  They include video content as well as non-video advertisements that are more similar to Google ads.

The following is a list of the ad options you have available for your business:

1. Skippable in-stream ads
2. Non-skippable in-stream ads (including bumper ads)
3. Video discovery ads (formerly known as in-display ads)
4. Non-video ads (i.e., overlays and banners)

One thing we might want to point out, especially if you are a DIY marketer, YouTube is not the easiest social media platform to create and run your ads.  However, if you have the time and patience to study it and figure out the best ways to take advantage of your ROI, then this might be the perfect place to advertise.  Of course, you can always hire someone like us at Fusion One to do all the heavy lifting for you.

Click Here to read the full post on YouTube Ads

E-Commerce Shopping Carts

Next on our content journey from last week, we definitely have to recap what the ladies of Marketing Mix covered for us.  They always have such great information for businesses.  Last week’s topic was about e-commerce options for your business.

If you have a storefront to sell your products and services, you definitely need to set up a way to sell the same inventory online and make it easily accessible to consumers.  Currently, our top pick is a platform called Ecwid.  It is straightforward to install, you can sell everywhere, and you can manage everything all in one place.  Imagine being able to sell, not only from your website, but on places like Facebook, Instagram, and Amazon all at the same time.  Ecwid has these options and more.  Other important features you will want to have, which Ecwid includes, are easy ways to track inventory, have different shipping rates and options, and accept payments from multiple payment platforms.

Of course, beyond the e-commerce platform, there are other things you will need to have in place in order to set up shop on the Internet.  You will want to start with a website that will carry out your brand and easily integrate with your e-commerce solution.  You will also need to set up a payment gateway and credit card processor to handle processing payment transactions.

As always, if you would like more information on this topic or any other digital marketing, we would love to have a conversation with you.

Fusion One Marketing is a full-service digital marketing company headquarters are in Birmingham, AL.  The agency specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.  For any questions about this info or services we provide, please contact us for your Free Digital Consultation.