From the entrance to a property to parking signs to building signs, including lobby signs and room signs all have to be clear and visible.
First impressions are important and being late for a special event because the venue lacks coherent building signs, room signs, lobby signs, wayfinding systems can be frustrating to say the very least. Even something as basic as knowing where you are can do wonders for one’s self-confidence.
Especially in the cookie cutter style of business parks and industrial complexes we live with these days, accurate signage is imperative. No one likes to aimlessly drive around a complex or run around a building trying to figure out if they are in the right place. Unfortunately, people often get lost or misdirected and retreat with arms thrown in the air never to return again and probably to tell all their friends and colleagues not to visit you company. Good building signs, room signs, lobby signs, wayfinding systems will solve this problem.