Broadmark Capital is an investment bank located in Seattle, WA. For over 30 years Broadmark has raised capital, invested and advised on transactions with an aggregate value of well over billion. Their success reflects their long term relationships with those who trust them to secure mutually advantageous financing opportunities. Broadmark Capital contacted RainMaker Signs looking for a solution to visually represent their company brand, culture, and historical success in their new offices. Broadmark Capital recently made a move to new offices in Seattle, WA. As part of their move, they were looking to infuse their new office space with branding to reflect the companies values and culture.
Broadmark Capital contacted RainMaker Signs looking for a full service solution. RainMaker Signs worked with Broadmark to take this project from an idea to full execution and installation of custom wall covering prior to the move in date by following the following steps:
Broadmark Capital contacted RainMaker Signs looking for a full service solution. RainMaker Signs worked with Broadmark to take this project from an idea to full execution and installation of custom wall covering prior to the move in date by following the following steps:
- Reviewed project goals and objectives. For Broadmark Capital the objective was infuse the new offices with branding and history in a very subtle, quiet, sophisticated fashion. In the old offices, the reception area and conference rooms were filled with framed tomb stones documenting all of Broadmarks past financing transactions. (note: a tombstone is a document that summarized the date, terms, amount, and parties involved in a given round of project financing) They were looking for an innovative way to bring that same history to their new offices, while being mindful to reflect the trustworthy and reliable brand and company culture.
- Verified wall measurements. RainMaker Signs confirmed wall measurements - critical to successful design layout for creative involving a lot of detail information.
- Created design options and layouts for client approval. RainMaker Signs prepared design and layout options for client approval. For this project, the complexity was in the specific information but the design execution was clean and simple.
- Reviewed the time line and critical steps required to successfully complete the project by the client's move-in date. For this project, timing on two critical steps was instrumental in hitting the completion deadline. First, having the wall painted early in the build-out process so the paint would have time to cure prior to wall covering installation. Second, providing time for all the data entry and proofing required to accurately represent the details of 200 unique financing deals by Broadmark Captial and their clients.
- Performed a materials test to determine the right material that provide proper adhesion to the specific wall surfaces. This step was performed once the new paint has cured. (It is important to consult with the paint manufacturer or painters about curing time. Paint must be fully cured before wall coverings can be applied. This step can take as many as three weeks or more. Applying adhesive vinyl graphics to uncured paint can result in entire panels releasing from the wall - so patience is not only a virtue - but part of a successful wall covering plan.)
- Reviewed different finishes for the wall graphics. Broadmark Capital selected a ulta-matte finish- one of RainMaker Signs most popular. This finish feels most like traditional wall paper, reduces glare from nearby light sources, offers clarity so even the smallest text remained legible, and protects the digital print from scratches or abrasions.
- Address any other questions or concerns a client may have about the project. It is important to make sure expectations and results are carefully aligned. The individual responsible for managing the addition of wall graphics for their office usually feels a strong sense of responsibility to make sure everything is done right and meets expectation. We want to do everything we can to understand their expectations about the finished project and to educate the about the process to alleviate their stress and free them up to focus on other things.








