Project: Custom Window Graphics, Grand Opening Signage and Creative Branding for New Crossfit Gym
Customer: Crossfit Felix
Location: Seattle, WA
Crossfit Felix just opened a new CrossFit gym in the Belltown neighborhood in Seattle, WA. CrossFit is the fastest growing fitness/sport in the country. CrossFit Felix needed identity signage for the front windows and grand opening signage to get the word out during the renovation and set up process. When we were contacted by David Israel, owner of Crossfit Felix, we discussed the project and scheduled an appointment to see the space.
At our scheduled appointment we took measurements and photographs of all of the windows in the new location. From these measurements and photographs we were able plan the size of the window graphics and banners.

While on site, we also assessed the current condition of the windows. The windows were partially covered with frosted window vinyl. We agreed to remove the old vinyl before installing the new graphics.
For the two center windows, we produced the CrossFit Felix logo about 4 feet in width so that it would stand out nicely on the main windows. We also produced four banners to hang flat against the interior side of the windows announcing plans to open soon. A fifth banner was produced as a giant invitation to the local community to the grand opening party.
Mr. Israel knows how to create a great customer experience.
"It takes a lot of work to get a new business off the ground. There are a lot of details to keep track of. With RainMaker Signs I didn't have to worry about those details. I knew they would do everything right and get it done on time. With a grand opening there is no time for misunderstandings or errors. RainMaker Signs got it done right and on time every time."
Mr. Israel's plans for branding and delighting his members never ceases to amaze. In addition to the window signage, RainMaker Signs designed and produced a variety of signage to help to get things off and rolling for Crossfit Felix:
30 Small plaques
These small plaques are like little "easter eggs" placed in strategic locations throughout the gym. These small signs are designed to deliver an unexpected, yet surprisingly delightful messages at opportune moments. Expect to see (or not see) the plaques on your visit to the gym as they show up when you least expect them. The small 2.5"x6" plaques were produced using printed adhesive vinyl applied to Max Metal. Adhesive tape was included on the back for easy placement.
Stencils
RainMaker Signs produced logo stencils in four different sizes so CrossFit Felix could stencil the weightlifting platforms and other equipment as needed. Crossfit Felix will use their equipment in a variety of events and this gives them a quick and inexpensive way to permanently brand their items.
Posters
Several posters of favorite coaches were produced with motivational messages. Using photography provided by the coach, these beautifully produced posters were printed on super glossy poly banner. Double backed mounting tape was applied, again for easy placement by CrossFit Felix.
A-board
With the doors now open, CrossFit Felix hit the streets with an A-board designed and produced by RainMaker Signs. The A-board calls out a generous offer for free classes and highlights the benefits of CrossFit.
Custom Logo Mats
Finally, RainMaker Signs designed three custom logo mats for CrossFit Felix. CrossFit involves a combination of outdoor and indoor activites. In rainy Seattle weather, that means muddy feet. The custom door mats are designed to help keep the gym clean, build the CrossFit Felix brand, and deliver a little reminder to keep your head in the right place while working out.
"Rainmaker Signs' products and service is top notch. Their turn around time is quick. I was opening a new business and needed everything done right and on time. RainMaker Signs always delivered! I will be using RainMaker Signs for all my signage - for Crossfit Felix and other events I manage.
CrossFit Felix was happy with their new business signs and branding we were able to deliver. If you have specific signage, window graphics or wall graphics needs, give us a call. We can put your message, image or brand anywhere!
RainMaker Signs, at
(425) 861-7446 or email
answers@RainMakerSigns.com.