Your Walls are a Communications Opportunity

    Every industry has its own communication goals based on its target audience and business needs.  Where there's a wall there's an opportunity to support a business goal. For example,

• a professional office may want to create a space that instills confidence and puts their clients at ease.
• a tech company may want to incorporate spaces for employee engagement, reinforcing their participatory culture.
• a restaurant may want to "transport" their patrons to an exotic location to enhance the experience of their cuisine.
• a non-profit school or museum may want to showcase their donors in recognition of their support

Churches, production facilities, fitness centers, health care providers, daycare facilities, hotels, etc. all have their own unique objectives directed to their specific audiences. In the broadest sense, your new wall graphics or mural will likely fall into one of 8 categories: 1.  Engage 2.  Educate 3.  Inform 4.  Enable 5.  Entertain 6.  Delight 7.  Sell 8.  Amplify   Below is an example where the primary goal is to inform, with a secondary goal is to amplify (brand) and delight (inspire).

“Our guests need to walk a long circuitous route through our hotel to reach the fitness center.  We want to encourage the use of the fitness center by letting our guests know they are heading the right direction.  As an internationally known luxury hotel, we want to achieve this using hotel branding and upscale inspiring imagery to reinforce the benefits of staying fit while away from home.” -  International Hotel Manager

  How could custom wall graphics help you reach your goals or deliver a great customer experience?  

How You Can Make it Happen

If you are looking for some inspiration for your office or workplace walls, visit RainMaker Signs'  Pinterest Board on Corporate/Business Space Branding with over 150 different ideas.  You can also learn more about digitally printed wall graphics and murals by reading Everything You Need to Know About Wall Graphics or How to Achieve Great Wall Graphics - Start to Finish. Click to Learn More The team at RainMaker Signs believe great visual communications make great things happen - especially in the work place.  If you have a project in mind give us a call at 425-861-7446 or click here to request a quote.