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MYSTERY SHOPPING | New Year’s Resolution #4 – Take A Good Look Around

I challenge you to sit in the middle of your store or public area, with a pen and pad - undisturbed - for 10 minutes. I DARE YOU! It's a lot harder than it sounds! All you have to do is observe what's going on around you. How are your customers treated? Are the light bulbs lit? Are the pictures on the wall straight? Are the chairs stained or dusty? Is t…

MYSTERY SHOPPING | New Year’s Resolution #3 – Share the Wealth!

Who sees your mystery shopping reports? Everyone? Most managers say no to this question. They may have composite scores with a division or a region, but rarely do they share an individual report with everyone. The problem with "roll up" reporting is that a clerk in Buffalo, really doesn't care about what a clerk in Las Vegas is doing. They care about…

MYSTERY SHOPPING | New Year’s Resolution #2 – Check the Frequency!

How often do you have your locations mystery shopped? Are they all the same? Does the budget dictate how many secret shops you can afford, and then you divide that by the number of stores you have? You might be surprised, but these are the most common ways secret shopping frequency are scheduled! What's right for a high traffic location in the San Fran…

MYSTERY SHOPPING | New Year’s Resolution #1 Is My Secret Shop Relevent?

As the new year approaches, I've decided to "help" out those of you who may need a little push on what resolutions you may want to adopt before 2010 arrives. First on my list is to review your secret shopper observation. Is it relevant? Does it measure the things that matter? Is it up to date? Is it specific to each location? Does it measure t…

SECRET SHOPPERS | The Devil’s In The Details

One of the most frequently asked questions of me by mystery shoppers is, "How can I be a better secret shopper?" My answer is simple, "Follow the directions." It seems simple, but you would be amazed at how many new mystery shoppers' reports are rejected because of missing or incomplete information. Simple little things. Such as the name or the employee…

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