It’s year end and time to finalize that 2012 marketing and advertising budget. If you’re looking for a big bang for your buck, don’t forget to include vehicle graphics in that plan. At a cost of less than 50 cents per thousand impressions, fleet graphics offer a truly cost effective way to reach your customers with memorable messages.
We’re not kidding. According to statistics published in the Media Buyers Guide, vehicle messages cost only $0.48 per thousand impressions compared with a cost of $19.70 per thousand impressions for newspaper and $21.46 per thousand for magazine ads. Even the great value of $3.56 per thousand impressions for outdoor billboards looks pretty expensive compared to putting eye-catching graphics on your trucks and cars.
In fact, the American Trucking Association has found study after study places mobile media as the single most influential and cost effective advertising media choice.
By now you’re probably wondering how much a vehicle wrap costs. Prices can run from as low as $200 for simple door messages featuring a business name and logo. And for only about $3,000 for a full wrap you can make a major impression out on the road or even parked in a busy lot for months or even years. And if you’ve got multiple vans or trucks your message is amplified that much more by having a consistent message on the entire fleet.