Banner Stands: The Choices Are Many
July 22, 2010
So you have the perfect banner in mind for your tradeshow or exhibit and have worked hard to design it so that your message is clear and appeals to your target audience. Because you desire portability and reuse you have decided to add a banner stand and will need to pick one that fits your requirements. You may have decided based on previous tradeshows and booth set-ups that it needs to be a two-sided banner, so that your message is displayed from both the front and back. Your choices may include retract-ability. All of these considerations, as well as the width and height of the banner, and whether or not you want the banner sized for a table-top display, will affect your choices. Banner stands range not only in size but also from economy to premium models, so the many choices will need to be considered carefully.
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To view the SignWorks on-line catalog section regarding banner stand options, paste the following link into your browser:
http://www.theexhibitorshandbook.com/cgi-bin/WebObjects/hb.woa/wa/showCategory?path=banner+stands
“Vehicle Wrapping” on a Budget
June 22, 2010
Often we want a little more than we can really afford and sometimes it’s even possible to get it! There are ways to attain the look of a full vehicle wrap by combining decals and integrating photo realistic images in ways that allow you to economize. For example you can reduce the area to be covered from 100% down to 50% by simply wrapping the rear panels of a utility vehicle and placing a colorful logo and one color lettering on the door panels and rear. When properly designed the appearance can be similar to that of full vehicle wrap while the cost saving of leaving out the hood, rear door, and front side panels can result in a significant saving. Here is a list of things that you can do to cut costs:
• Shrink the size or reduce the number of photo realistic images included in the design
• Reduce the area that will be wrapped, e.g. rear panels only combined with cut vinyl graphic lettering elsewhere
• Reduce the number of colors and use cut vinyl lettering wherever possible
• Standardize on one color for text (allowing for the use of cut vinyl vs. premium cast vinyl)
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The list above is by no means comprehensive from a cost-cutting perspective. For more ideas please feel free to stop by the SignWorks showroom or call us at 510-357-2000 to set up an appointment.
Choosing the Right Sign Company
May 4, 2010
The process of getting a sign made is relatively simple, however, making sure that the sign is effective and positively impacts your business’ income and contributes to the bottom line is a different story. There are many types of signs and sign designs so it is very important to understand the types of companies, signs and services available from the sign company you select. There are many kinds of sign companies and many types of signs. Plus, the level of services offered can vary drastically.
For example a full service company offering complete assistance with your business sign will come to your location and do a complete survey of your needs. They may even perform traffic or readership surveys to assist in understanding and predicting the return you’ll realize on your sign investment. They may analyze your building, understand the city’s ordinances and codes, and obtain the necessary building or other permits for you. They may also help you select the type of sign that will work best for your business, while working within your budget. They will design, build and install your sign, as well as provide ongoing maintenance and sign service.
In some cases there may not be a full service sign company in your area, or you may choose not to use a full service for a variety of reasons, including the cost. You may opt to perform some of the services yourself or to hire the appropriate professionals.
Some sign companies will choose to specialize in specific types of signs, so if you’re not working with a full service company be certain to research the city ordinances to determine what types of signs are allowed at your business location.
There are five primary functions most sign companies will be able to perform. These are:
• Sign Design
• Permitting
• Manufacturing
• Installation
• Sign Maintenance
We will review these topics in more detail in a follow-on article.
Specialty Vehicle Wrap Materials: Carbon Fiber
April 27, 2010
3M Di-Noc Carbon Fiber
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