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	<title>Signage News - San Antonio, TX</title>
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	<link>http://cityscoop.us/sanantoniotx-signage</link>
	<description>LOCATION: San Antonio, New Braunfels, San Marcos, Texas - TOPICS: signs, banners, posters, decals stickers, letter manufacturing, fabrication, vehicle wraps &#38; graphics, vinyl application, LED, highrise, monument, channel letter, electric, signs &#38; more.</description>
	<lastBuildDate>Mon, 13 Aug 2012 14:52:01 +0000</lastBuildDate>
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		<title>Supplying Vector Artwork</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/08/13/supplying-vector-artwork/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/08/13/supplying-vector-artwork/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 14:52:01 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=431</guid>
		<description><![CDATA[I can&#8217;t tell you how many times we receive artwork from our customers in which the file is the size of a postage stamp, and the resolution is bottom of the line.   And it is typical for the customer to want this tiny, tiny image to be blown up to 4&#8242; x 8&#8242; so they can [...]]]></description>
			<content:encoded><![CDATA[<p>I can&#8217;t tell you how many times we receive artwork from our customers in which the file is the size of a postage stamp, and the resolution is bottom of the line.   And it is typical for the customer to want this tiny, tiny image to be blown up to 4&#8242; x 8&#8242; so they can create a post and panel of it.  As true as this may be, there is always hope.  If I am given artwork of this quality, of coarse I ask the customer if they have it in vector format.</p>
<p>Vector is a type of file.  Vector is an AI file or a special PDF that has vector drawings within the file.  The reason vector is so critical&#8230;it DOES NOT PIXILIZE.  I can take the image, and make it as large as a building, and you will not see any blockiness or rough edges.  Why you ask.  Vector images are made of lines calculations, and AI (Adobe Illustrator) can recalculate manipulations by lengthening or shortening the lines in the drawing, and adjusting the color of the fills accordingly.</p>
<p>That is ideal.  Real world tells me that many customers don&#8217;t have access to the AI file, or don&#8217;t know where it is.  Well, let us recreate it for you.  If the file you have has &#8216;enough&#8217; detail, we can recreate the image in vector format.   It ultimately depends on the beginning quality of the file you hand us.</p>
<p>Call us at (830) 608-0373 if you have a project and a low quality starter file, and we&#8217;ll give it our best shot to transform your file into vector artwork.</p>
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		<title>LED and Neon Business Signs</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/08/06/led-and-neon-business-signs/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/08/06/led-and-neon-business-signs/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 12:54:34 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=428</guid>
		<description><![CDATA[LED signs use Light Emitting Diodes which are small lights (around one square millimeter in area) to create different types of signage. These small lights are extremely bright and they are available in different colors making them ideal for signage. Neon Signs on the other hand use luminous tubes filled with Neon, Argon, Mercury or [...]]]></description>
			<content:encoded><![CDATA[<p>LED signs use Light Emitting Diodes which are small lights (around one square millimeter in area) to create different types of signage. These small lights are extremely bright and they are available in different colors making them ideal for signage.<br />
Neon Signs on the other hand use luminous tubes filled with Neon, Argon, Mercury or some other gases which glow brightly when electric current is applied to them. Depending on the gas and the color of the fluorescent coating applied inside a tube, light in different colors can be produced. These different colors are combined with the ability to bend glass into various shapes to produce Neon signs.</p>
<p>Given that the market has a lot of signage creators (who respond to the high demand for signage anyway), choosing between LED and Neon signs can be a tough call especially if you do not have an inside scoop on how the signs work. There are a lot of differences between these two signs and the differences are not limited to.<br />
<strong></strong></p>
<p><strong>COST</strong>:- When you think about cost, you should not just consider the initial purchase price. The sign&#8217;s real cost consists of the initial price and the additional costs required to keep it functioning. LED signs use many small lights while Neon signs use several large tubes.</p>
<p><strong>SIZE</strong>:- It must be clear by now that LED lights are extremely small, right? However, this does not in any way reduce their capacity for brightness. Both Neon and LED signs can be manufactured to any size in terms of surface area. The difference comes in the thickness of the sign.</p>
<p>Because they utilize tubing, Neon signs will have to have some space between the light-tube and the surface making them 5 to 6 inches thick. LEDs are mostly used on the surface of a sign and thus the signs can even be an inch thick. Size creates a lot of difference in the initial price and if you require shipping, size will be a great determinant of your shipping costs.<br />
<strong></strong></p>
<p><strong>LIGHT</strong>:- When I talk about light, you should think of brightness, clarity and color. Modern versions of LEDs can produce colors across the spectrum of visible light. They are also far much brighter than Neon tubes making them more visible from a distance than their Neon counterparts. Neon signs also have a tendency to appear blurry from a distance making LED signs way better than Neon in terms of light properties.<br />
<strong></strong></p>
<p><strong>ENERGY CONSUMPTION</strong>:- LED lights, by a great margin, consume less power than Neon. With the increase in environmental awareness, these signs will make your business very green (not green in color but good for the environment) and also reduce your electricity bill by some margin.<br />
<strong></strong></p>
<p><strong>ROBUSTNESS</strong>:- Picture the ease with which a fluorescent tube breaks: that is how easy it is to break Neon tubing if they are not well protected. The smaller the size of glass, the harder it is to break it.  LED signs, on the other hand, break with time.  Typically, depending on how robust the LED&#8217;s in your motion display are, you can get anywhere from four to ten years of wear and tear before you need to replace the faces of your sign.  By the way, that&#8217;s a lot of images, and new customers you&#8217;ll gain during that time.</p>
<p><strong>CUSTOM CREATIONS</strong>:- The fact that they are made up of a lot of single lights as opposed to a few bent light tubes means that LED signs can be created into different designs with different animations. Used properly, animations can attract more customers to your premises and also create an edge for your brand.  We can virtually guarantee if an LED motion display sign is placed in front of your business, your revenue will go up approx. 15-20% the first year.</p>
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		<title>Attract Attention and Customers with Bright LED Signs</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/07/24/attract-attention-and-customers-with-bright-led-signs/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/07/24/attract-attention-and-customers-with-bright-led-signs/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 12:07:49 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=424</guid>
		<description><![CDATA[When you’re trying to attract attention and customers using something as dynamic and visually appealing as bright LED signs are a really good idea. While you may think that the signs speak for themselves you also have to be sure you are working with a partner who not only understands you but also understands your [...]]]></description>
			<content:encoded><![CDATA[<p>When you’re trying to attract attention and customers using something as dynamic and visually appealing as bright LED signs are a really good idea. While you may think that the signs speak for themselves you also have to be sure you are working with a partner who not only understands you but also understands your business. You need to find someone in in the LED sign business who takes pride in their work, who are able to take your advertising concept and deliver you a finished product which outweighs your expectations, and who are going to see you through to the end with a great staff who are there the whole way through and also there after your product is up and on display. This all comes down to the three tenants of LED display sign providers; philosophy, technology, and dedication.</p>
<p>Philosophy: When you are taking the leap into the world of LED advertisement for your signage you need to understand what that involves. Not only is this type of sign a lot more draining in that you’re using electricity, they also will stand out a great deal more than other types of signs. That’s a good thing because having signs which standout can really help your business drive home whatever message you are trying to get across. However you have to be concerned that your sign provider is indeed giving you an original design to your sign. An LED sign provider who doesn’t share this philosophy of original custom work to your specifications is not a sign maker you want to be partnering with.</p>
<p>Technology: Another tenant of high quality bright lights big city signs involves the technology that you are going to be using. If the technology that your sign maker is offering you is somehow outdated, your sign is going to look like last year’s ads. You need to be sure that the technology your sign maker is using has all the latest bells and whistles so that your sign can make a bold statement in its introduction and can stand for a long time following that. It&#8217;s the balancing act of being lasting while still looking as though the best of technologies are in play.</p>
<p>Dedication: While you may love the look or the appeal of an LED sign and you may have all kinds of ideas about what your sign could look like, you probably have very little of the technical skill to make these signs in the first place or the technical know-how to upkeep and maintain these signs afterwards. Nor would you have much of the tools required to keep up after these signs. As a savvy business owner you could teach yourself all these technologies. A far better use of your time may be to have a partner who are able to see your imaginings through and are there on the other side to offer continued maintenance and upkeep.</p>
<p>When you are going after marketing ends for your business, everything has got to be just so. You can’t skimp on quality, you can’t be using last year’s designs and technologies, and you can’t be working with anyone who isn’t as singularly focused on your goals as you are. You need a partner who is going to appreciate that your LED sign not only going to be viewed by thousands or tens of thousands of different eyes every hour of every day but also that what LED sign you wind up selecting will be a direct reflection of you and your business.</p>
<p>For that reason your LED sign must be perfect!</p>
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		<title>LED Sign Info That Will Boost Your Sales</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/07/16/led-sign-info-that-will-boost-your-sales/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/07/16/led-sign-info-that-will-boost-your-sales/#comments</comments>
		<pubDate>Mon, 16 Jul 2012 12:44:57 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=421</guid>
		<description><![CDATA[A light emitting diode or LED is a semiconductor light source that has no filament unlike traditional light bulbs. A typical LED sign works on three elements: pixel, pitch and matrix. A pixel is made up of a group of LEDs. This means that there could be just one or any number of LEDs. Pitch is the [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Tahoma, sans-serif">A light emitting diode or LED is a semiconductor light source that has no filament unlike traditional light bulbs. A typical LED sign works on three elements: <strong>pixel, pitch and matrix.</strong> A pixel is made up of a group of LEDs. This means that there could be just one or any number of LEDs. Pitch is the distance from one pixel to the next pixel. For a better resolution, pixels need to be more in number and more tightly pitched together. The matrix determines the size of a LED sign based on the number of vertical and horizontal pixels used.</span></p>
<p><strong><span style="font-family: Tahoma, sans-serif">Valuable Info That Will Help Attract Customers</span></strong></p>
<p><span style="font-family: Tahoma, sans-serif">The color, size and location of your LED sign will depend on the type of business you have. Remember that your main aim is to attract customers. Hence, your signage design should be based on the following considerations from the customers’ perspective:</span></p>
<ul>
<li><span style="font-family: Symbol"><span>·<span style="font-family: 'Times New Roman'">         </span></span></span><strong><span style="font-family: Tahoma, sans-serif">As to color – </span></strong><span style="font-family: Tahoma, sans-serif">Color or monochrome? Your LED sign could go either way depending on the needs of your business. If images, pictures or graphics are needed to effectively present your product or service to the public, a color signage is the ideal choice. It may cost a bit more than a monochrome sign but the additional cost may be a justifiable expense in the long term. An example would be a car dealership sign.</span></li>
</ul>
<p><span style="font-family: Tahoma, sans-serif">A well-crafted monochrome LED sign, on the other hand, may be just fine in text without the need for pictures if your product does not call for it. Offices, clinics and schools are good examples.</span></p>
<ul>
<li><span style="font-family: Symbol"><span>·<span style="font-family: 'Times New Roman'">         </span></span></span><strong><span style="font-family: Tahoma, sans-serif">As to size – </span></strong><span style="font-family: Tahoma, sans-serif">The size of your signage may vary depending on the density and lanes of traffic fronting it, the viewing distance, the location within your premises and the content of the sign. Whether you choose a big or small sign, the most important thing to consider is that the content should easily be understood by the viewing public. This is where the role of pixels and pitch come in. For instance, a small sign with high resolution can clearly be seen by customers even from a distance. However, for people in cars who are passing by, a bigger sign with a larger pitch would be the better option. It can even get more complicated with color signs. The best thing to do is contact a trust led sign provider to help you determine the proper size.</span></li>
</ul>
<ul>
<li><span style="font-family: Symbol"><span>·<span style="font-family: 'Times New Roman'">         </span></span></span><strong><span style="font-family: Tahoma, sans-serif">As to LED density – </span></strong><span style="font-family: Tahoma, sans-serif">Led density determines how bright or dull your LED sign is. More LEDs in each pixel means a brighter sign while lesser LEDs means an unreadable display which is less likely to be noticed by customers and, therefore, will not help you increase sales. The density of LEDs is also vital because LED diodes, just like everything else, they have a life of their own. They have an estimated lifespan of 100,000 but they can loose 20% of their initial brightness after 2000 hours of use. Thus, a high LED density can help maintain the needed brightness of your sign.</span></li>
</ul>
<ul>
<li><span style="font-family: Symbol"><span>·<span style="font-family: 'Times New Roman'">         </span></span></span><strong><span style="font-family: Tahoma, sans-serif">As to viewing angle – </span></strong><span style="font-family: Tahoma, sans-serif">Wide viewing angle LED signs are preferred over narrow viewing ones because the images in the former have uniform colors and consistent brightness at any point within a 140 degree viewing angle.</span></li>
</ul>
<p><span style="font-family: Tahoma, sans-serif">LED signs are cost-effective image-builders that can dramatically increase the visibility of your business especially at night. Best performing LED displays make best performing businesses. Contact the experts at txsignfab.com to help you become the best performer you want to be.</span></p>
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		<title>Advertisements Your small business Utilizing an LED Motion display screen</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/07/16/advertisements-your-small-business-utilizing-an-led-motion-display-screen/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/07/16/advertisements-your-small-business-utilizing-an-led-motion-display-screen/#comments</comments>
		<pubDate>Mon, 16 Jul 2012 12:40:32 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=418</guid>
		<description><![CDATA[Advertising is easily the most important factor of increasing your business. People cannot purchase your goods or services if they do not know that your company exists. There are a number of different ways that you can advertise your business: web ads, billboards, newspaper and radio ads, local advertisements, and LED signs. Because there are [...]]]></description>
			<content:encoded><![CDATA[<p lang="en-US" align="LEFT"><span style="color: #000000"><span style="font-family: Cambria, serif"><span style="font-size: small">Advertising is easily the most important factor of increasing your business. People cannot purchase your goods or services if they do not know that your company exists. There are a number of different ways that you can advertise your business: web ads, billboards, newspaper and radio ads, local advertisements, and LED signs. Because there are so many different ways to advertise, choosing an advertising style and an advertising company can be difficult and confusing.</span></span></span></p>
<p lang="en-US" align="LEFT"><span style="color: #000000"><span style="font-family: Cambria, serif"><span style="font-size: small">Using LED signs is one of the newest ways to advertise and it is becoming very popular. LED display screens are used to advertise your business, including what and who you are. These signs are used to catch the attention of future customers and inform them about your business. These display screens are far superior to other types of advertising because you are not limited to what you can put on them. A billboard needs to be large and eye catching, and radio and television ads need to be quick and can often be annoying. LED signs are able to be read from far away and are available in different colors. LED display screens can also be changed. The information is programmable, so you have the option to change your message at any time.</span></span></span></p>
<p lang="en-US" align="LEFT"><span style="color: #000000"><span style="font-family: Cambria, serif"><span style="font-size: small">Small business are deciding to use LED signs more and more because it is a medium that they can use to get their message across, without having to spend a fortune for a variety of advertisements. Small businesses have smaller budgets, but they require just as much advertisement as large companies, maybe even more, and it can be hard to find reliable advertising companies that know what they’re doing and will work on a modest budget.</span></span></span></p>
<p lang="en-US" align="LEFT"><span style="color: #000000"><span style="font-family: Cambria, serif"><span style="font-size: small">At Texas Sign &amp; Fabrication, their experts make custom LED display screens for their customers. Every customer receives individual attention, and each project has a distinct process that it goes through, including a consultation with the client to determine his or her specific needs. Texas Sign &amp; Fabrication is a company that uses the latest and most top of the line technology when it comes to digital printing, so they can create all kinds of signs and advertisements for you, including LED signs. Because everything they create is custom, they know that their service and quality have to be top notch.</span></span></span></p>
<p lang="en-US" align="LEFT"><span style="color: #000000"><span style="font-family: Cambria, serif"><span style="font-size: small">When it comes to LED display screens, Texas Sign &amp; Fabrication is the company to choose. There are many advertising companies out there, but this one will work with you personally to design your advertisements and meet your needs. Custom LED signs can be expensive, but Texas Sign &amp; Fabrication is a competitive company that knows you’re trying to work within a budget.</span></span></span></p>
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		<title>Using directional signs to point customers in the right directions</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/07/03/using-directional-signs-to-point-customers-in-the-right-directions/</link>
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		<pubDate>Tue, 03 Jul 2012 11:54:36 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=413</guid>
		<description><![CDATA[You should not leave your clients wandering without direction on your business premises. Use the latest, clear and understood directional signs from Texas Sign &#38; Fabrication to point them in the right directions. We provide a variety of top of the line signs like LED, Cabinet, Church, School, Vehicle Graphics, Digital Printing, Banners, Poster Printing [...]]]></description>
			<content:encoded><![CDATA[<p>You should not leave your clients wandering without direction on your business premises. Use the latest, clear and understood directional signs from Texas Sign &amp; Fabrication to point them in the right directions. We provide a variety of top of the line signs like LED, Cabinet, Church, School, Vehicle Graphics, Digital Printing, Banners, Poster Printing and Commercial Signs.</p>
<p>We understand that you need to display a logo for your business to be successful in the industry. Your business image will well represented by a logo. It should be eye-catching, interesting and purposeful to the audience that you are targeting. Texas signs and fabrication are dedicated to produce an original logo for your business or brand to set them apart from others.</p>
<p>Are you considering using a boat graphics wraps in your business to advertise special occasions? You are in the right way especially if you want to be top in the boat industry. If you hate advertising and want to save on money and time, you can use boat designs since they can be personalized. Use vinyl boat graphics in boats, buses and other automobiles to target clients who like boating competitions and those driving their cars nearby. We are top in making boat wraps that draw interest and attention you need.</p>
<p>Driving billboards will earn you more advantages than traditional printing and television advertising. You can use those driven on trucks or auto wrap. Every local customer will be sure to see the billboard without you parting with flat fees for those old methods every now and then. Unlike billboards, more different people will see your company’s information. You can rely on us to make an unmatched billboard sign for a one -time fee to enable you drive the message home with your car.</p>
<p>Lobby signs are what you need to display your business pride and make your clients feel that they are at the correct place .You can use this cheap directional sign to not only impress your clients but also help them. Texas Sign &amp; Fabrication will produce the most reliable lobby sign bearing in mind the consistency, clarity and color to demonstrate your business name, its products and services. Be sure to get an attractive one from us.</p>
<p>If you are a commercial or a small-scale business owner, you can use electric signs to advertise messages and commercials. In fact they are the most current means of advertising what you desire. Neon and LED screens, light cabinet signs and channel letters are some of the many electric signs you can use. LED signs are used commonly they have great appearance and attract customers. That is why most businesses use them to display logos.</p>
<p>Electric signs are used as indicators for exit, toilet, welcome or fire exit in industries, corporations and other big enterprises to avoid confusions. Be sure to get double the amount of visitors in your place when you install an outdoor electric signs from Texas Sign &amp; Fabrication.</p>
<p>LED message centers can be installed as directional signs in crowded places and streets to earn you cash. The monochrome LED sign can be used for your logos, indicators and advertising.</p>
<p>As a top provider of directional signs using digital printing technology, you can rely on us Texas Sign &amp; Fabrication to meet and even exceed your signage needs.</p>
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		<title>Branding using fleet graphics</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/07/03/branding-using-fleet-graphics-3/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/07/03/branding-using-fleet-graphics-3/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 11:51:45 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=411</guid>
		<description><![CDATA[Fleet vehicle wraps are billboards; moving, cost effective, noticeable billboards. It doesn’t matter if you are a small business that needs a low cost marketing outlet or a large corporation looking to wrap a thousand vehicle fleet. Any and every vehicle your company uses could be turned into a mobile ad campaign that takes your message [...]]]></description>
			<content:encoded><![CDATA[<p>Fleet vehicle wraps are billboards; moving, cost effective, noticeable billboards. It doesn’t matter if you are a small business that needs a low cost marketing outlet or a large corporation looking to wrap a thousand vehicle fleet. Any and every vehicle your company uses could be turned into a mobile ad campaign that takes your message or brand tout on the street where your next clients and customers are waiting for you.</p>
<h3>Increase Company Exposure</h3>
<p>You want every single advertising dollar you spend to be stretched to its limit, well nothing gets your message out there more clearly or more quickly than company fleet vehicle wraps. You can easily change your messages whenever your marketing needs change. With the affordable cost of vehicle wraps, you can effectively target any audience, promote special events or products and market your brand. The flexibility and mobility of fleet vehicle wraps provides your business with affordable and broad-reaching marketing power that is unmatched in the field today.</p>
<h3>Increase Your Advertising, Not Your Budget</h3>
<p>The effectiveness of fleet vehicle wraps has unparalleled market impact. According to the American Trucking Association, 91% of people notice words and pictures when displayed on a vehicle. The impact of your marketing will be further magnified the more vehicles you wrap. The American Trucking Association also reported that vehicles in metro areas are seen by 14 million people each year. That’s more exposure than with those old expensive billboards that stay in one place.</p>
<h3>Make an Impression</h3>
<p>Don’t limit your fleet vehicle wraps to just the name of your company and contact information. Your fleet vehicle wraps should stand out and get noticed. they should reflect the style and uniqueness of you and your company. With one vehicle being seen by so many people and making sure they remember your brand is a good advertising value. However, imagine if those same people that see your ad on one vehicle saw your ad several more times in a period of a few days. That can be some powerful marketing with great results.<br />
Wasting your advertising budget on out of date methods like phone books and commercials will cause more damage to your bottom line than good. Get the most from your advertising dollar and get the most from your marketing system with fleet vehicle wraps. The smart way to drive in more business.</p>
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		<title>Choosing the right type of retail signs for your business</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/06/25/choosing-the-right-type-of-retail-signs-for-your-business/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/06/25/choosing-the-right-type-of-retail-signs-for-your-business/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 04:22:09 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=408</guid>
		<description><![CDATA[Regardless of the product or service your company offers to consumers, in today’s competitive business marketplace the face you present to the world often wins half the battle; with the quality of your wares securing the victory. An exceptional logo burns itself into the minds of onlookers, and digital printing technology has advanced to the [...]]]></description>
			<content:encoded><![CDATA[<p>Regardless of the product or service your company offers to consumers, in today’s competitive business marketplace the face you present to the world often wins half the battle; with the quality of your wares securing the victory. An exceptional logo burns itself into the minds of onlookers, and digital printing technology has advanced to the point that retail signs can look like constructions worthy of museum representation. The only thing left for you to consider, in light of their great utility, is the kind of retail signs your business can benefit from the most.</p>
<p>The inherent quality digital printing is precisely why Teas Sign &amp; Fabrication opts for this medium to render your custom designs flawlessly on nearly any surface. Instead of staid, run-of-the-mill designs that look like carbon-copies of preexisting emblems, your brand will be well-represented by its own unique design, exclusive to the type of style that best fits it. Building signage can be made to look just as crisp and purposefully engineered as if it had been rendered by a technical drawer or artist on a canvas; nothing else would do given public expectation.</p>
<p>Far from being restricted to the sides of buildings and large-scale projects, retail signs also perform very well on office posters, storefront banners, on the sides of vehicles, and even in the LED medium, where light-emitting diodes can be arranged to form your company name or brand for extra visibility. Digital printing of retail signs has pretty much spelled the end of the much slower, more tedious and lower-quality lithographic processes of the past; furthermore, digital retail sings are less expensive – precisely for those reasons listed above. Wouldn’t you like to have your signs up-and-running quickly after ordering them? Digital has an unmatched speed advantage, since it doesn’t require the materials intensive process of hand-drawing on difficult surfaces.</p>
<p>It’s important not to overlook the just how much easier the digital approach makes choosing the right type of retail signs for your business. Since the master template is stored as a digital image on a computer drive, you can always go back and make changes as your business evolves (think of a law firm that has a beautiful gold-mahogany signage, only to add a partner years later). Or, maybe you just need exact replicas of the preexisting template. The digital approach drastically reduces what you would have paid in the past to have this done all over again by hand. The inevitable human error – a misspelled name or incorrect grammar, etc – is easily fixed in the digital medium. Now you can be confident that you will quickly get the logo that truly encompasses your company’s message, and facilitates brand recognition.</p>
<p>Custom retail signs were so difficult and expensive in the past, you probably wouldn’t have thought to use them for things like a quick announcement promoting a company event; and would have opted for flyers instead. The speed of delivery and affordable costs available today with digitally-made signage has made them ideal for such temporary occasions, enabling you to get the right sign without worrying about cost and availability. The ability to have weather-resistant signs placed at the entrance to your place of business announcing a sale or event is also a relatively new development, being such a big step up from the cheap plastic, with hand-written poster-board covering. Now you can present your business to the world exactly as you envision it using digitally-drawn retail signs.</p>
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		<title>How to effectively advertise using business signs</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/06/25/how-to-effectively-advertise-using-business-signs/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/06/25/how-to-effectively-advertise-using-business-signs/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 04:20:46 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=406</guid>
		<description><![CDATA[When you are hoping to advertise for your business and you are using business signs you have got to use the most effective means necessary. Just throwing up a sign with your businesses name on it doesn’t really efficiently or completely convey your message. Consider the following five tips for how to effectively communicate your [...]]]></description>
			<content:encoded><![CDATA[<p>When you are hoping to advertise for your business and you are using business signs you have got to use the most effective means necessary. Just throwing up a sign with your businesses name on it doesn’t really efficiently or completely convey your message. Consider the following five tips for how to effectively communicate your businesses message using business signs.</p>
<p>Who Are You: Before people are even going to consider coming to your business they need to know that you exist. One of the most important questions to answer then first is who are you? The name of your business along with a slogan, catch phrase, or <span>tagline</span>may stick with some. If you’re the third generation in this business you might mention that. Or if you have been “in operation since…” and the year is some substantial period of time in the past, that’s good for consumers to know. That means that not only do you know how to operate a business over the long term but you have been providing the community with goods or services which have been well-received.</p>
<p>What Are You Selling: Maybe as important as who you are is the question ‘what are you selling?’ If you’re something generic like a sporting goods store that’s fine, but if your business specializes in something that is also a good thing to communicate. If for example you are the only sporting goods store in your county to sell regulation soccer equipment that may be something worthy of communication on your business sign.</p>
<p>Why Should People Choose You: This is something which is a little subjective but certainly no less important. You may have already answered this question in the last two points (i.e. you sell something which no one else does or you have been in business for a significant period of time). However if there is some other reason which people should choose your business this is a good thing to communicate. Maybe this portion of your business sign is where you add in your clever <span>tagline</span>.</p>
<p>Where is Your Business: People may be walking past your business but it’s also helpful to remind them of where they are. You could be attracting a customer who’s driving past; to have a clever reminder on your business sign (like “across from the clock tower” or “third stoplight off exit 3”) this can be something which can stick with your customer.</p>
<p>Immediacy: Now that they know who you are, where you are, what you sell, and how long you’ve been in business, the last message your business sign needs to communicate is why they need to visit your business now. What is it about this moment which makes customers reading your business sign have to come visit you right now? It may be something enduring (“voted the best breakfast five years running”) or something seasonal (“mackinaw peaches only available these 2 weeks”) but effective business signs will communicate to your potential customers why it behooves them to walk into your store right now.</p>
<p>When it comes to your business signage, addressing these five points can really help add some fire to your business. Of course you need to work with a partner who can help you craft these words as well as put together the business signs your business needs. Don’t settle for anything less than the best.</p>
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		<title>Using illuminated signs to attract customers day or night</title>
		<link>http://cityscoop.us/sanantoniotx-signage/2012/06/11/using-illuminated-signs-to-attract-customers-day-or-night/</link>
		<comments>http://cityscoop.us/sanantoniotx-signage/2012/06/11/using-illuminated-signs-to-attract-customers-day-or-night/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 12:42:00 +0000</pubDate>
		<dc:creator>sanantoniotx-signage</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://cityscoop.us/sanantoniotx-signage/?p=402</guid>
		<description><![CDATA[Used to convey a particular message to a group of targeted audience, illuminated signs have become an integral part of any business. In short, signage can be defined as a visual graphic created to convey particular information to people. It is the pictographic presentation of your voice which is convincing enough to attract attention! The [...]]]></description>
			<content:encoded><![CDATA[<p>Used to convey a particular message to a group of targeted audience, illuminated signs have become an integral part of any business. In short, signage can be defined as a visual graphic created to convey particular information to people. It is the pictographic presentation of your voice which is convincing enough to attract attention!</p>
<p>The origin of signage dates back to ancient times. Ancient Romans and Egyptians were known to use signs. Romans raised columns along different roadways and etched numerals to guide visitors and travelers to Rome. The usage of signs became popular in England in 1389 when King Richard III asked landlords to put up signs outside their estates. People from noble lineage adapted badges as a mark of recognition, class and respect.</p>
<p>The popularity and demand of signage increased during the 19<sup>th</sup> century. Some great artists like Demeter Laccataris were experts at painting signboards. The need for illuminated signage increased due to business houses like coffee houses, pubs, and operas which were open at night. Featured in several Hollywood movies, one of the most remarkable signage locations is One Times Square in New York City.</p>
<p>Illuminated signs help you to communicate and inform through graphics. An attribute of any good signage is simplicity and creativity. Often, complicated and exaggerated signs fail to convey the intended message. On the contrary, customers get confused. Signs are also used for advertising and promotional purposes as well as for personal reasons. For instance, banners and graphic signage is also created for various events like anniversaries, birthday parties, festivals, etc.</p>
<p>Selecting a signage company</p>
<p>Select a signage company that turns your imagination and concepts into vibrant, arresting and dynamic graphics which will be ideal to promote your services and products. If you are celebrating any personal event, their banners and signs should be able to extract appreciative comments from people.</p>
<p>Always select a company that ensures the use of eco-friendly colors and inks for creating banners and posters. Their customer service is prompt and a group of dedicated staff should always be around to meet your demands and needs. They must utilize the latest digital printing technology and produce unique and customize signage as needed.</p>
<p>Types of signage</p>
<p>Signs and signage vary in shapes and sizes. Depending on their use, their coloring, texture and materials also vary. Cultural differences also matter in the creation and usage of signs. For instance, signs used in France differ in size and shape than those found in the United States. There are varied types of signage like ADA signage used for ramps, exits, restrooms, stairs, ATMs, etc. Then, there are A-Frames obtainable in wood, metal and plastic used mainly outdoors.</p>
<p>You will also find banners &#8211; grand opening banners and blade banners which are colorful enough to capture people’s attentions. Cabinet signs are perfect for business purposes and are at times customized with neon or LED lighting. Channel letters can be used by organizations and companies, especially on the exterior wall of a building. Graphic signs also come in form of banner stickers and peel of decals and labels.</p>
<p>You can also get signs like door and window lettering, event signage, electric signs done with the help of LED or neon lighting and engraved signs etched carefully on wood or nameplate. Graphics can be etched on vehicles and is known as fleet lettering. Other forms of signage includes floor graphics, magnetic signs, monument signs, parking lot signage, political &amp; real estate signs, sandblasted signs, wall murals, illuminated signs, wallpaper, posters / easel signs and plaques to a name a few.</p>
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