Signage Education | Tips For Effective Signage
May 20, 2012
Your company’s sign is an investment that requires consideration to ensure that it is effective and presents your company’s image adequately. In this week’s article, we present tips to maximize the effectiveness of your signage.
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Signage Education | Design Inspiration for Signage
January 29, 2012
One of the most critical considerations when planning signage for your business is design. Regardless of the sign type, your sign vendor can provide design services as part of a package solution. Graphic design services are billable just as any other professional service, so design services will affect the cost of your sign. In this week’s article, we present tips to help you select an effective design and minimize costs associated with design services.
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Signage Education | Signs and Beyond
November 20, 2011
Most sign companies offer products beyond traditional signage. When it comes to promoting your company, event or organization, it’s worthwhile checking with your sign vendor to see how they can help reduce the associated cost, time and effort. In this week’s article, we present some of the many products and services that may be available from your sign company.
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Signage Education | Tips To Minimize Cost and Frustration
October 30, 2011
We are often asked to quote on signage by customers that are unable to provide enough specifics to provide a meaningful and accurate quote. In this week’s article, we present some tips to help avoid unneeded frustration when shopping for signage, and tips to minimize the cost.
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Signage Education | How To Make a PVC Banner Frame
October 16, 2011
We are often asked how to display temporary banners for events from grand openings to soccer games. In this week’s article, we present instructions for making an inexpensive banner frame using PVC pipe and fittings available at any home improvement store. This frame is easy to make, lightweight, portable and reusable. Read more
Signage Education | Sign Design And Your Company Image
September 17, 2011
You company’s logo, brand and image are valuable assets at the core of customer recognition. Your marketing, messaging and signage should incorporate your image in a consistent manner to bolster recognition. In this week’s article, we present pitfalls and advice to maximize brand recognition and minimize the cost of signage production.
Signage Education | Window Graphics
September 10, 2011
The term “window graphics” covers a range of products from simple vinyl lettering and designs to complex full color vinyl or window perforation. Window graphics are commonly used on vehicle windows, storefronts and entry doors. In this week’s article, we’ll present a range of offerings and tips for making the most of your investment.
Signage Education | Banner Basics
September 4, 2011
Banners are one of the most often requested sign types at Spectrum Signs. Banners are portable, economical and easy to display. In this week’s article we’ll define common terms used in banner fabrication and offer tips to help you select the right product and minimize the associated cost.
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Signage Education | Acrylic Sign Care
August 14, 2011
The use of acrylic (also known by the trademarked name “Plexiglas”) in making signs is popular as the material is attractive and versatile, but does require some care to maintain its appearance. In this week’s article, Spectrum Signs offers bits of wisdom to maximize the value of your acrylic sign purchase.
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Signage Education | Accurate Color Graphic Tips – Part 2
August 7, 2011
Creating graphics with accurate color is a discipline shared between you and your sign company. With accurate color production being a shared responsibility, finding the right vendor is only a start.
In this week’s article, we present some tips to make color graphic creation easier. In our last article, we presented tips in selecting a qualified vendor. This week, we’ll cover suitable discipline in artwork creation, and what you or your graphic artist should know to ensure that your art is properly created prior to submission to your sign company.
